Market entry
Global strategy
International marketing
Cross-cultural management
International human resources management

Students deepen the contents of international business as covered in the lecture "Foundations of International Business".

Students are provided an interactive format where they can discuss topics and contents in a small group setting, thus they can go into details of core aspects and reflect upon other related aspects.

Students' understanding of international business is aimed to be enhanced through a number of practical assignments, e.g. case studies, presentations, discussions, etc.

Students are supported in order to acquire hard and soft skills (group work, presentation skills, researching abilities, etc.) relevant for being successful in the complex environment of international business.

Students are trained to think holistically by applying all tools and skills acquired throughout the single sessions.

Case studies
Research exercises
Interactive in-class discussion accompanied by trainings, videos and presentations

Your grade is composed by 50% individual assessment (i.e. 40% active class participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses. As this is a highly interactive class, it is important that you are well prepared and present for all sessions! Class participation makes up a considerable stake of your final grade and, therefore, absences will affect your grading.

1	Author: Cavusgil, S. T. / Knight, G. / Riesenberger, J. R. Title: International Business: The New Realities Publisher: Pearson

vera.kunczer@wu.ac.at

Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.

Unit	Date	Contents
1		An introduction to globalization Learn about the complexity of today's IB environment, affected in many ways by simultaneous pressures of globalization and localization
2		Emerging Markets Learn about the development of emerging markets in the past few years and about their strategic role in international business
3		Market entry and selection Deepen your understanding about the market selection processes and learn that entry modes depend on country environments as well as on firms' resources
4		Global strategy management Understand the importance of strategic management in an international context and learn about the competing forces of doing business internationally
5		International marketing Learn about the challenges of international and global marketing management and how it may affect an MNCs' strategies
6		Cross cultural management Learn about the challenges of crossing cultural boundaries and reflect upon several concepts of cross-cultural management based on your own experiences and business cases
7		International human resource management Learn about the tasks and challenges of international human resource management and understand the strategic role of HR in international business
8		The IB wrap-up Apply your learnings and knowledge and present the assigned IB case studies