Syllabus

Title
4713 Business Project: Starting Up
Instructors
Dr. Rudolf Dömötör, Univ.Prof. Dr. Nikolaus Franke, Mag. Kathrin Reinsberger, Ph.D., Matthias Blazanovic, M.Sc., Karl Edlbauer, BSc (WU), Daniel Laiminger, Peter Mühlbauer, M.Sc., Markus Raunig, BSc (WU), Christian Strobl
Contact details
kathrin.reinsberger@wu.ac.at ; rudolf.doemoetoer@wu.ac.at
Type
PI
Weekly hours
6
Language of instruction
Englisch
Registration
02/15/18 to 02/28/18
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Business Project
Dates
Day Date Time Room
Wednesday 03/07/18 09:00 AM - 09:00 PM Ort nach Ankündigung
Thursday 03/08/18 01:00 PM - 07:00 PM Ort nach Ankündigung
Wednesday 03/14/18 02:00 PM - 05:00 PM Ort nach Ankündigung
Thursday 03/15/18 06:00 PM - 07:30 PM Extern
Wednesday 03/21/18 02:00 PM - 05:00 PM D5.1.002
Monday 04/09/18 05:30 PM - 09:30 PM Ort nach Ankündigung
Wednesday 04/11/18 02:00 PM - 05:00 PM Ort nach Ankündigung
Thursday 04/12/18 06:00 PM - 07:30 PM Ort nach Ankündigung
Wednesday 04/18/18 02:00 PM - 04:00 PM D5.1.002
Thursday 04/19/18 05:30 PM - 09:30 PM Extern
Wednesday 04/25/18 02:00 PM - 06:00 PM D5.1.002
Wednesday 05/02/18 02:00 PM - 04:00 PM Ort nach Ankündigung
Wednesday 05/02/18 05:30 PM - 09:30 PM Extern
Wednesday 05/09/18 02:00 PM - 06:00 PM Ort nach Ankündigung
Wednesday 05/16/18 02:00 PM - 04:00 PM D5.1.002
Thursday 05/17/18 06:00 PM - 07:30 PM Extern
Tuesday 05/22/18 05:30 PM - 09:30 PM Ort nach Ankündigung
Wednesday 05/23/18 02:00 PM - 06:00 PM D5.1.004
Tuesday 05/29/18 05:30 PM - 09:30 PM Extern
Monday 06/04/18 08:30 AM - 08:00 PM Ort nach Ankündigung
Wednesday 06/06/18 02:00 PM - 05:00 PM Ort nach Ankündigung
Thursday 06/07/18 06:00 PM - 07:30 PM Ort nach Ankündigung
Wednesday 06/13/18 05:30 PM - 08:00 PM Ort nach Ankündigung
Wednesday 06/20/18 05:00 PM - 09:00 PM LC.0.100 Festsaal 1

On this page:

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Contents

In this class, students will learn and apply techniques and methods to discover, evaluate and realize innovative business ideas. They are guided step-by-step through the process of developing an initially rough idea into a sound business concept. Once the start-up teams are built around the chosen ideas, they will be supported not only by the lecturers but also by experienced external mentors from the field of entrepreneurship (founders, investors). At the end of the term, the students' start-up-teams will have the opportunity to present their business concepts in front of potential investors and other experts.

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Learning outcomes

After completing this course students will know how to:

  • ...search, recognize and assess business opportunities
  • ...enrich business ideas by applying appropriate methods and tools
  • ...identify customers and their needs
  • ...analyze and evaluate the ecosystem around the business idea
  • ...develop profitable and sustainable business models
  • ...apply creativity techniques.

Furthermore students will acquire relevant complementary skills:

Project Management:

  • manage several different stakeholders at once
  • structure an innovative, fuzzy project and deal with uncertainty 
  • manage different ways to target and to arrive at a decision
  • summarising the most important outcomes in a pitch-book 

Team Work:  

  • work efficiently in teams through reconising and incorporating individual strengths of each team member
  • cope with different work styles, opinions and perspectives
  • complementing the team by actively searching for external support to outweigh weaknesses within the core team

Communication:

  • engage in lively discussions and interactive workshops
  • structure complex data (project outcomes)
  • present project outcomes in different environements and for different target groups (eg. experts, team members)
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Teaching/learning method(s)

The course is built around several coaching sessions and workshops, which are structured to be interactive and combine several teaching methods, eg. team work, open discussions, individual team coachings and coachings by external mentors. 

During the kick-off session on March 7th and 8th, the basic principles of entrepreneurship, business model design, opportunity recognition and tools to be employed during the semester will be presented and discussed.  

The students will be supported in the further development of their ideas by lecturers and external mentors. Regular presentations of results are scheduled. The results of the start-up planning process will be summarized in a pitch-book.

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Assessment

The final grade of the course will depend on

  • participation at the internal kick-off meeting (5%)
  • the mid-term pitch (20%)
  • participation during coachings (25%)
  • final pitch (20%)
  • pitch book (20%)
  • reflexion paper (10%)
  • peer-ratings can influence the final grade

In order to pass the class, all of these performance indicators have to be positive!

Furthermore the full-time presence at the kick-off day(s) is obligatory!

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Prerequisites for participation and waiting lists

Students are provided with a compendium of articles, handbooks and reading materials during the semester. The compendium will be made available online via learn@wu.ac.at.

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Availability of lecturer(s)

 

 

Kathrin Reinsberger: kathrin.reinsberger@wu.ac.at

Rudolf Dömötör: rudolf.doemoetoer@wu.ac.at

 

 

 

 

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Other

Last-minute changes to appointments should be expected, due to the fact that students will work on a real-life project. Reliability, flexibility, and tolerance for ambiguity are of utmost importance!


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Additional information on MyLEARN.

Last edited: 2017-10-23



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