4836 International Strategic Management II
Dr. Tobias Knoll
Contact details
Weekly hours
Language of instruction
02/20/18 to 05/04/18
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Day Date Time Room
Wednesday 05/16/18 02:00 PM - 07:00 PM EA.5.044
Wednesday 05/23/18 02:00 PM - 07:00 PM EA.5.034
Wednesday 05/30/18 02:00 PM - 07:00 PM D5.1.003
Wednesday 06/06/18 02:00 PM - 07:00 PM EA.5.040
Tuesday 06/19/18 03:00 PM - 05:00 PM TC.0.01 ERSTE

Building on the content of ISM 1, International Strategic Management 2 briefly introduces the basics of strategic management and strategic analysis. The focus of the course, however, lies on strategy formulation. In this regard the key areas of business as well as corporate strategy are covered. The course further explores the tools and concepts of diversification, vertical integration, acquisitions, alliances and global strategy. Eventually, the important area of strategy implementation is discussed.

Learning outcomes

Students who have passed this course successfully are able to:


  • explain the nature and purpose of strategic management 
  • describe the two generic business strategies and understand their differences
  • discuss potential implications of diversification and vertical integration on firm performance
  • explain the main differences between acquisitions and alliances
  • identify drivers that shape global strategies 
  • name and describe forces which influence firms' ability to compete in a global market
  • explain the most important factors of successful strategy implementation


Apart from these skills, students further develop their social skill-set through demanding group assignments. By the end of the course, students are able to systematically solve in-depth case studies and provide solutions to strategic problems and assess their impact on firm performance.    

Teaching/learning method(s)

The course International Strategic Management 2 involves different teaching methods including in-class discussions, case studies, reading assignments, group assignments and oral presentations. The content and structure of the course is closely tied to the book "Strategic Management" by Frank T. Rothaermel and covers the most important aspects of modern international strategic management.  


Individual in-class participation 5%

Mini-quizzes 5%

Group assignments 40%

Final exam 50%


Prerequisites for participation and waiting lists

For participants of the Cross-Functional Management Program and WU-incomings only

For questions concerning enrolment and waiting lists please contact the Coordinator of the Cross-Functional Management Programme at

Although not mandatory, completion of International Strategic Management 1 is highly recommended prior to attending International Strategic Management 2.

All students must attend the first class!

Attendance in all four block-sessions is required! You are only allowed to miss one half of a session. Unexcused absence results in failing the class. The last two hour session in the schedule constitutes the final exam. If you know that you will have conflicts with other classes, please register for another one of the three remaining International Strategic Management classes.

1 Author: Frank T. Rothaermel
Title: Strategic Management: Concepts and Cases

Publisher: Mcgraw-Hill Higher Education (2012)
Edition: 2012
Remarks: MHID: 0071317910; ISBN: 978-0-07-131791-7
Year: 2012
Content relevant for class examination: Yes
Recommendation: Essential reading for all students
Type: Book
Recommended previous knowledge and skills
No prior knowledge in the field of strategic management is required!
Availability of lecturer(s)

If you have any questions concerning this course content please feel free to contact me.  

Since this course is held in a blocked format, attendance in all four sessions is mandatory. You are only allowed to miss half of a session.
Unit details
Unit Date Contents

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Strategic Management Process

Chapter 8: Corporate Strategy: Vertical Integration and Diversification  


Chapter 9: Corporate Strategy: Acquisitions, Alliances, and Networks

Chapter 10: Global Strategy: Competing Around the World 


Chapter 11: Organizational Design: Structure, Culture, and Control

Chapter 12: Corporate Governance, Business Ethics, and Strategic Leadership 

4 Group Assignment: Term Project Presentation and Discussion
5 Final Exam
Last edited: 2017-11-19