Syllabus

Title
4870 Future Trends in International Business
Instructors
Mag. René Massatti
Contact details
imm@wu.ac.at , massatti@trendone.de
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/14/18 to 02/28/18
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course III - International Marketing Management
Specialization in Business Administration Course IV - International Marketing Management
Dates
Day Date Time Room
Wednesday 03/21/18 03:00 PM - 06:00 PM D2.0.374
Tuesday 04/17/18 04:30 PM - 07:30 PM TC.4.12
Tuesday 05/15/18 03:00 PM - 06:00 PM D3.0.222
Wednesday 05/23/18 10:00 AM - 01:30 PM TC.4.02
Wednesday 05/23/18 02:30 PM - 06:00 PM TC.3.07
Thursday 06/14/18 10:00 AM - 01:00 PM TC.4.14
Thursday 06/14/18 02:00 PM - 05:30 PM TC.3.12

On this page:

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Contents

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

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Learning outcomes
After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use proper techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspectiv

Have heard about the most current trends suitable for business


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Teaching/learning method(s)

The course´s main format is class discussion and case studies.

Lectures on different topics are given by Prof. Bodo B. Schlegelmilch, Mag. René Massatti and guest speakers

Two group assignments and presentations have to be prepared and held by students

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Assessment
Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)

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Readings
1 Author: Malcolm Gladwell
Title: "The tipping Point: How little things can make a big difference"

2 Author: Steven Johnson
Title: "Where good ideas come from: The natural history of innovation"

3 Author: Michio Kaku
Title: "Physics of the future: How science will change daily life by 2100"

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Availability of lecturer(s)
massatti@trendone.de
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Unit details
Unit Date Contents
1

Introduction into topic 

Definition of the most important terms
2

Introduction into different trend layers

Group work trend identification

Briefing for assignment one
3

Students presentation

Group work trend evaluation

Briefing for assignment two
4

Students presentation

Group work ideation based on trends 

Definition of the roadmap from trends to business
Last edited: 2018-04-19



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