This is a course on international management, NOT international marketing!

In the course we will examine cross-cultural and international management issues and analyze the challenges of managing in an international marketplace. We will discuss cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

After completion of this course, students will be able to

• Realize the challenges a global company is facing in an international market environment and ways it can deal with them
• Understand key theoretical concepts including insights into latest research findings in international management
• Utilize these concepts in a correct manner to solve managerial challenges in international management
• Organize teamwork and strengthen their presentation skills
• Develop critical thinking and defend their developed arguments.

You MUST without exception attend the first and the last class of this course. Apart from these two you can miss any two classes without further notice.

GROUP LEVEL (40%)

• Project (20%)
• Case presentation (10%)
• Article or other presentation (10%)
  

INDIVIDUAL LEVEL (60%)

• Quiz (10%)
• Class participation  (10%)
  
• Peer rating (10%)
  
• Exam (30%; 30 minutes; minimum to achieve: 50%)
  
  

The overall grading scheme of the of the course will be as follows (total 100%)

• 90 - 100 - excellent (grade 1)
• 80 - 89 - good (grade 2)
• 70 - 79 - satisfactory (grade 3)
• 60 - 69 - sufficient (grade 4)
• < 60 - failed (grade 5).

Please attend classes regularly; attendence of the first session is indispensable because of group building etc.; apart from the first class, you may miss two classes.

Dr. Elisabeth Götze: elisabeth.goetze@wu.ac.at

Foradministrative matters and registration please contact cfm@wu.ac.at

This class deals with issues of international management, it is no international marketing class!

Moreover, it is equivalent to other courses in international management at WU. Please make sure to register for one of these only.

Attendance of the first session is indispensable because of group building etc. Apart from the first and the last one (i.e., exam date), you may miss ONE class and this will NOT affect your grade. 

All information is subject to change.

Some material for this course will be available on the learn@wu platform.