Syllabus

Title
5172 International Business Applications
Instructors
Dr. Harald Puhr, MSc (WU)
Contact details
harald.puhr@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/28/18 to 03/28/18
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course II - International Business
Dates
Day Date Time Room
Wednesday 04/11/18 12:00 PM - 03:00 PM D4.0.047
Wednesday 04/18/18 01:30 PM - 04:30 PM D4.0.019
Wednesday 04/25/18 09:00 AM - 12:00 PM D4.0.047
Wednesday 05/02/18 09:00 AM - 12:00 PM D4.0.047
Wednesday 05/16/18 09:00 AM - 12:00 PM D4.0.047
Wednesday 05/23/18 09:00 AM - 12:00 PM D4.0.047
Wednesday 05/30/18 09:00 AM - 12:00 PM D4.0.047
Wednesday 06/13/18 09:00 AM - 12:00 PM D4.0.047

On this page:

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Contents
Market entry strategies
Global strategic management
International marketing
Cross-cultural management
International HR management
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Learning outcomes

Students deepen the contents of international business as covered in the lecture "Foundations of International Business".

Students are provided an interactive format where they can discuss topics and contents in a small group setting, thus they can go into details of core aspects and reflect upon other related aspects.

Students' understanding of international business is aimed to be enhanced through a number of practical assignments, e.g. case studies, presentations, discussions, etc.

Students are supported in order to acquire hard and soft skills (group work, presentation skills, researching abilities, etc.) relevant for being successful in the complex environment of international business.

Students are trained to think holistically by applying all tools and skills acquired throughout the single sessions.

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Teaching/learning method(s)
Case Studies
Research exercises
Interactive in-class discussion accompanied by trainings, videos and presentations
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Assessment
Your grade is composed by 50% individual assessment (i.e. 40% active class participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses. As this is a highly interactive class, it is important that you are well prepared and present for all sessions! Class participation makes up a considerable stake of your final grade and, therefore, absences will affect your grading.
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Prerequisites for participation and waiting lists

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.

Incoming/Exchange students do not have to take an entry exam.

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Readings
1 Author: Cavusgil, S. T. / Knight, G. / Riesenberger, J. R.
Title: International Business. Strategy, Management, and the New Realities

Year: 2008
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Availability of lecturer(s)
harald.puhr@wu.ac.at
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Other
Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.
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Unit details
Unit Date Contents
1 An introduction to globalization

Learn about the complexity of today's IB environment, affected in many ways by simultaneous pressures of globalization and localization
2 Emerging Markets
Learn about the development of emerging markets in the past few years and about their strategic role in international business
3 Market entry and selection
Deepen your understanding about the market selection processes and learn that entry modes depend on country environments as well as on firms' resources
4 Global strategy management
Understand the importance of strategic management in an international context and learn about the competing forces of doing business internationally
5 International marketing
Learn about the challenges of international and global marketing management and how it may affect an MNCs' strategies
6 Cross cultural management
Learn about the challenges of crossing cultural boundaries and reflect upon several concepts of cross-cultural management based on your own experiences and business cases
7 International human resource management
Learn about the tasks and challenges of international human resource management and understand the strategic role of HR in international business
8 The IB wrap-up
Apply your learnings and knowledge and present the assigned IB case studies
Last edited: 2017-10-25



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