Syllabus

Title
5523 Specialization in Business Administration Course IV - Strategic Management and Organizational Design
Instructors
Assoz.Prof Dr. Mia Raynard
Contact details
E-mail: mia.raynard@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/19/18 to 02/21/18
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Specialization in Business Administration Course IV - Change Management and Management Development
Dates
Day Date Time Room
Thursday 03/08/18 09:30 AM - 02:30 PM TC.4.14
Thursday 04/12/18 12:00 PM - 05:00 PM TC.3.01
Thursday 04/26/18 12:00 PM - 05:00 PM TC.2.03
Monday 05/14/18 01:00 PM - 05:00 PM D2.0.326
Thursday 05/17/18 09:30 AM - 01:30 PM TC.5.04

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Contents
The course provides practical knowledge and skills for students broadly interested in organizational strategy and design. The course is designed to expose students to how managers develop, evaluate and execute an organization’s strategies in the face of various opportunities and challenges. The topics covered in this course include: understanding strategic management, evaluating the market for opportunities and threats, enhancing firm performance and competitive advantage, and developing effective strategies for managing and growing a business.
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Learning outcomes
  • Understand what is involved in navigating today’s complex and integrated business environment – such as how to respond to industry, market, competitor, and customer factors that influence strategy and organizational design
  • Develop practical analytical and communication skills
  • Enhance leadership and team-building capabilities
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Teaching/learning method(s)
This course is purposefully designed to be interactive. Along with the traditional lecture-style format, the course will incorporate group discussions of case studies and interactive activities.
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Assessment

Attendance and Participation (20%)

Students are expected to attend every class – as each class is designed to enrich and extend the material from the course readings. Attendance and participation in classroom discussions is a critical part of this evaluation. Part of every class will be dedicated to group project work and strategic problem solving of real-world issues.

Group Assignments (50%)

Each group is expected to prepare 3 short assignments covering a case study company. The assignments are cumulative in nature - with each building upon the previous one. Students are expected to apply the knowledge learned in each seminar and to be prepared to field questions from the instructor and their peers.

Final Group Project - Case Study (30%)

Each group will submit a 10-page case study on a company they have researched throughout the course.

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Readings
1 Author: Fred R. David and Forest R. David
Title:

Strategic Management: A Competitive Advantage Approach, Concepts & Cases (16th Edition).  ISBN-10: 0134153979 • ISBN-13: 978-0134153971


* Note: There are several hard copies of the textbook available in the WU library.


Publisher: Pearson
Edition: 16th
Year: 2016
Content relevant for class examination: Yes
Type: Book
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Availability of lecturer(s)
Office Hours: Thurs 13:00-15:30 – Please make an appointment.
Last edited: 2018-03-22



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