This course focuses on the internationalization of professional sports along three different dimensions. First, we address internationalization within clubs, with a specific focus on the challenges and opportunities stemming from increased diversity and adjustments to foreign contexts. Second, we address internationalization across professional sports clubs and analyze the potential and challenges of internationalization along the value chain. Third, we analyze the international dimension of international sports events, such as world championchips in different sports.

Within this course students will

- learn to analyze internationalization opportunities and challenges in professional sports;

- learn to provide recommendations for the internationalization in professional sports;

- learn to analyze international competition to learn for a home-market;

- improve their skills to work in teams;

- improve their presentation skills and

- improve their skills to discuss, defend, and develop their own work in discussions.

This course uses a combination of different teaching methods, such as

- group discussions;

- classical lectures;

- group work;

- coaching;

- student presentations and

- peer feedback.

Grading is based on different components:

- in class and coaching participation (20%)

- interim presentation (20%)

- final presentation (40%)

- peer feedback (20%)

Pre-requisites for WU students: completed course 1 (Foundations) and course 2 (Applications).

jonas.puck@wu.ac.at

+43-1-31336-4318