Syllabus

Titel
0081 Applications in GMM
LV-Leiter/innen
Katharina Dinhof, M.Sc.
Kontakt
  • LV-Typ
    PI
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
20.09.2018 bis 23.09.2018
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Termine
Wochentag Datum Uhrzeit Raum
Montag 12.11.2018 10:00 - 14:30 D4.0.047
Mittwoch 14.11.2018 10:00 - 14:30 D2.0.330
Montag 19.11.2018 10:00 - 14:30 D4.0.047
Mittwoch 21.11.2018 10:00 - 14:30 D2.0.334 Teacher Training Lab
Montag 26.11.2018 10:00 - 14:30 D4.0.047

Inhalte der LV

Segmentation-Targeting-Positioning

  • The 4 P's in practice
  • Product portfolio management
  • Marketing budget allocation
  • Key performance indicators (KPI's)
  • Strategy development and execution

Lernergebnisse (Learning Outcomes)

There are several learning outcomes for this course:

(1) Familiarize the students with the whole marketing decision-making process.

(2) Develop capabilities in formulating, implementing and adapting marketing strategies in a dynamic competitive environment.

(3) Enhance fact-based analytical decision-making and crystallise the financial implications of marketing decisions by linking the decisions to cash flows and bottom line performance.

(4) Give practical experiences in teamwork and problem solving and excite competitive spirits

Regelung zur Anwesenheit

Missing 0-2 hours: no consequences

Missing 2-4,5 hours: compensatory work required (lesson learned at least 5 pages: What did you learn in the simulation?)

Missing 4,5+ hours:  no grading/fail in course

Lehr-/Lerndesign

  • Business Simulation
  • Presentations
  • In-class discussion
  • Practical insights from marketing practicioners (guest speakers)

Students need to bring a laptop/tablet to class!

Leistung(en) für eine Beurteilung

  • Group Assignments: Company Presentation (10%), Homework - Market Selection (10%), Final Presentation (40%)
  • Individual Assignments: Quiz (30%), Class Participation (10%)

There will be a QUIZ about the simulation and various topics being discussed in the first session. To be prepared, read the case description, market research report and decision-making guide very carefully.You’ll find the materials in the simulation (by clicking on “materials” --> “download”). Familiarize yourself with the simulation prior to the first session!

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

Successfully passed entry exam for the specialization "International Marketing Management"

Erreichbarkeit des/der Vortragenden

via e-mail katharina.dinhof@wu.ac.at

Sonstiges

The students chosen for the IMM specialization will be sent more information after passing the entry exam. The simulation will be played online: students need to bring a laptop/tablet to the sessions.

Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte
1

Introduction Theory + Simulation

2

Quiz and Company Presentations + Simulation in Class

3

Simulation

4

Homework

5

Final Presentations

6

ALL CONTENT SUBJECT TO CHANGE!

Zuletzt bearbeitet: 27.08.2018



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