Syllabus
Title
0280 Understanding Business/Business Planning
Instructors
Dr. Rudolf Dömötör, Richard Olbrecht, MSc (WU), Univ.Prof. Dr. Nikolaus Franke
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
11/26/18 to 11/28/18
Registration via LPIS
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day | Date | Time | Room |
---|---|---|---|
Thursday | 11/29/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Tuesday | 12/04/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Thursday | 12/06/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Tuesday | 12/11/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Thursday | 12/13/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Tuesday | 12/18/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Thursday | 12/20/18 | 01:30 PM - 04:00 PM | D5.0.002 |
Tuesday | 01/08/19 | 01:30 PM - 04:00 PM | D5.0.002 |
Thursday | 01/10/19 | 01:30 PM - 04:00 PM | D5.0.002 |
Thursday | 01/17/19 | 10:00 AM - 12:00 PM | D5.0.001 |
- Students are exposed to the most important aspects of a new business venture from an academic and practical perspective
- The course is structured along the process phases of
- opportunity recognition/evaluation (ideation, market analysis, competition etc.)
- strategic opportunity exploitation (strategy, business model etc.)
- operational opportunity exploitation (finance, organization, marketing etc.)
- Students will get input to all these phases and develop their own business plan for a (fictitious) new venture
- Students gained first insights on how entrepreneurs spot market opportunities for new businesses, and how to exploit such opportunities.
- Students have understood business planning as the process of determining a commercial enterprise’s objectives, strategies and activities to ensure its viability from the perspective of all involved stakeholders
- Students are able to apply basic business planning techniques and they understand how these techniques relate to each other in enabling professional business planning:
- Students know how to conduct simple market analyses (market size, segmentation, trends, market growth, product life-cycle)
- Students can apply simple strategic/competitive analysis tools
- Students know the most common types of legal structures of businesses and why their choice is important
- Students know the basics of how to obtain debt and equity financing for a new or an established business
- Students can translate planned business activities into planned/projected cash flow and income statements
- Students are able to do simple breakeven analysis
- Students understand how different planning/forecasting tools (sales forecasts, cash flow forecasts, planned operations) relate to each other
Students need to attend at least 8 out of 10 (80%) classes in order to pass the course successfully. Please inform the course instructors about your absence prior to the class.
- The course follows a problem-based learning approach
- Students are assigned to teams of circa 4-6 students and work together on a plan
- They get input regarding the different elements and their interplay by lecturers and experts from the institute network
- In regular meetings, they get individual feedback on their (preliminary) plans
- At the end of the semester, they present their plans in a pitch
- 30% Written assignment 1 (intermediate plan)
- 30% Written assignment 2 (final plan)
- 30% Pitch presentation
- 10% Individual reflection excercise
Last edited: 2018-11-29
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