0754 International Business Applications
Marius Brand, MSc(WU),MIM(CEMS)
Contact details
Weekly hours
Language of instruction
10/01/18 to 10/08/18
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 10/18/18 03:00 PM - 06:00 PM D3.0.237
Thursday 10/25/18 03:00 PM - 06:00 PM D3.0.237
Tuesday 11/06/18 03:00 PM - 06:00 PM D2.0.330
Thursday 11/08/18 04:00 PM - 07:00 PM D2.0.330
Thursday 11/15/18 03:00 PM - 06:00 PM D3.0.237
Thursday 11/29/18 03:00 PM - 06:00 PM TC.4.02
Tuesday 12/04/18 03:30 PM - 06:30 PM D2.0.330
Tuesday 12/11/18 03:30 PM - 06:30 PM D2.0.330

Market entry
Global strategy
International marketing
Cross-cultural management
International human resources management

Learning outcomes

At the end of the course, students will be able to:

· apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.

· assess and analyze real-life management situations in a complex international business context.

· connect different IB topic areas and key IB concepts in a holistic way.


Additionally, students will be able to:

· organize themselves in a diverse team setting and divide work among the different team members.

· present clearly and convincingly in front of an audience.

· give constructive feedback on others’ presentations.

· think outside the box and apply divergent thinking in structuring and solving case studies.

· formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

Attendance requirements

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

Teaching/learning method(s)

Case Studies
Research exercises
Interactive in-class discussion accompanied by trainings, videos and presentations


Your grade is composed by 50% individual assessment (i.e. 40% active class participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses.

Prerequisites for participation and waiting lists

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.


Incoming/Exchange students do not have to take an entry exam.

1 Author: Cavusgil, S. T. / Knight, G. / Riesenberger, J. R.

International Business. Strategy, Management, and the New Realities

Year: 2008
Availability of lecturer(s)


Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.

Unit details
Unit Date Contents
1 18.10.2018

An Introduction to Globalization

Learn about the complexity of today's IB environment, affected in many ways by simultaneous pressures of globalization and localization.

2 25.10.2018

Macro-Environmental Perspectives

Learn about the external environment of multinationals, the different risks that they are confronted with in different countries as well as about emerging and developing markets and their strategic role in international business.

3 06.11.2018

Comparative-Country Analysis, Market Selection & Market Entry

Presentation of comparative-country analysis.

Deepen your understanding about the market selection processes and learn that entry modes depend on country environments as well as on firms' resources.

4 08.11.2018

Micro-Environmental Perspectives

Understand the importance of strategic management in an international context and learn about the competing forces of doing business internationally.

5 15.11.2018

Industry Analysis

Presentation of industry analysis.

Deepen your understanding about industry analyses and learn that many different factors play a role when it comes to determining the attractiveness of an industry.

6 29.11.2018

Cross Cultural Management & International Human Resource Management

Learn about the challenges of crossing cultural boundaries, reflect upon several concepts of cross-cultural management, and deepen your knowledge about the tasks and challenges of international human resource management and its strategic role in international business.

7 04.12.2018

International Marketing

Learn about the challenges of international and global marketing management and how it may affect an MNCs' strategies.

8 11.12.2018

Final Case Study Presentations & Wrap-Up

Presentation of final case.

Apply your learnings and knowledge and present the assigned IB case studies.

Last edited: 2018-10-17