Syllabus

Title
0961 International Marketing and Management I: International Management C
Instructors
Dr. Elisabeth Götze
Contact details
elisabeth.goetze@wu.ac.at
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/18/18 to 09/26/18
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
International Marketing and Management I
Dates
Day Date Time Room
Monday 10/08/18 10:00 AM - 01:00 PM TC.4.16
Monday 10/15/18 10:00 AM - 01:00 PM TC.4.16
Monday 10/29/18 10:00 AM - 01:00 PM TC.4.16
Monday 11/05/18 10:00 AM - 01:00 PM TC.4.16
Friday 11/09/18 09:00 AM - 12:00 PM TC.5.03
Monday 11/12/18 10:00 AM - 01:00 PM TC.4.16
Monday 11/19/18 10:00 AM - 01:00 PM TC.4.16
Monday 11/26/18 10:00 AM - 01:00 PM TC.4.17
Monday 12/03/18 10:00 AM - 11:00 AM TC.1.01 OeNB

On this page:

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Contents

This is a course on international management, NOT international marketing!

In the course we will examine cross-cultural and international management issues and analyze the challenges of managing in an international marketplace. We will discuss cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

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Learning outcomes

After completion of this course, students will be able to

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments.

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Attendance requirements

You MUST without exception attend the first and the last class of this course. Apart from these two you can miss any two classes without further notice.

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Teaching/learning method(s)
Lectures, cases, videos, discussions, and an integrative term project will lead to a better understanding of challenges in international management and ways to deal with them.
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Assessment

GROUP LEVEL (40%)

  • Project (20%)
  • Case presentation (10%)
  • Article or other presentation (10%)

INDIVIDUAL LEVEL (60%)

  • Quiz (10%)
  • Class participation  (10%)
  • Peer rating (10%)
  • Exam (30%; 30 minutes; minimum to achieve: 50%)
     

The overall grading scheme of the of the course will be as follows (total 100%)

  • 93 - 100 - excellent (grade 1)
  • 82 - 92 - good (grade 2)
  • 71 - 81 - satisfactory (grade 3)
  • 60 - 70 - sufficient (grade 4)
  • < 60 - failed (grade 5).

 

Please attend classes regularly; attendence of the first session is indispensable because of group building etc.; apart from the first class, you may miss two classes.

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    Prerequisites for participation and waiting lists

    For participants of the Cross-Functional Management Program and incoming exchange students only!

    For questions concerning enrolment and waiting lists please contact the Coordinator of the Cross-Functional Management Programme at cfm@wu.ac.at.

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    Readings
    1 Author: Deresky, Helen
    Title: International Management. Managing Across Borders and Culture. Global Edition.

    Publisher: Pearson
    Edition: 9th ed.
    Year: 2016
    Content relevant for class examination: Yes
    Recommendation: Essential reading for all students
    Type: Book
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    Availability of lecturer(s)

    Dr. Elisabeth Götze: elisabeth.goetze@wu.ac.at

    Foradministrative matters and registration please contact cfm@wu.ac.at

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    Other

    This class deals with issues of international management, it is no international marketing class!

    Moreover, it is equivalent to other courses in international management at WU. Please make sure to register for one of these only.

    Some material for this course will be available on the learn@wu platform.

    All information is subject to change.

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    Unit details
    Unit Date Contents
    1
    • Organisational issues
    • Lecture: Assessing the Environment
    2
      • Lecture: CSR and Ethics
      • Paper: Porter, M.E. & Kramer, M.R. (2011), The Big Idea: Creating Shared Value. Harvard Business Review, 89 (1), 62-77
      • Case: Facebooks's Internet.org Initiative: Serving the Bottom of the Pyramid?
        3
        • Guest speaker: Mag. Johannes Becker, partner of TPA Romania, on managerial challenges of doing business in Romania
        • Lecture: Understanding the Role of Culture
        • Presentation: Meyer, E. (2015), When Culture Doesn’t Translate. Harvard Business Review, 93 (10), 66-72
        • Case: Vodafone in Egypt: national Crisis and Their Implications for Multinational Corporations
        4
        • Lecture: Cross-Cultural Communication & Negotiation
        • Paper: Sebenius, J. K. (2002), The Hidden Challenge of Cross-Border Negotiations. Harvard Business Review, 80 (3), 76-85
        • Case: Hailing a New Era: Haier in Japan
        5
        • Quiz
        • Lecture: Formulating Strategy
        • Paper: Ghemawat, P. (2007), Managing Differences. Harvard Business Review, 85 (3), 59-68
        • Case: Business Model and Competitive Strategy of IKEA in India
        6
        • Lecture: Global Alliances
        • Presentation: Research two recent strategic alliances or JVs of MNCs with companies situated in two different countries. What is the nature, respectively, the conditions of the alliance? What is the climate for foreign investors in the country?
        • Case: Fiat Chrysler Automobiles N.V. (2015): From an Alliance to a Cross-Border Merger
        7
        • Lecture: Organisation Design: Structure, Control, and Leadership
        • Papers: Hae-Jung, H.& Doz, Y. (2013), L'Oréal Masters Multiculturalism. Harvard Business Review, 91 (6), 114-119
          and Jullens, J. (2013), How Emerging Giants Can Take on the World. Harvard Business Review, 91(12), 121-125
        • Case: Ethical Leadership: Ratan Tata and India's Tata Group
        • Exam preparation
        8
        • Group project presentations
        9
        • Exam
        • Peer rating
        Last edited: 2019-01-23



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