Syllabus
Registration via LPIS
This course uses a real life example of an entrepreneurial corporate partner company to teach how to apply international strategic management in an entrepreneurial environment. Students will focus on markets, resources, and competition to develop recommendations for strategic action.
The corporate partner company will be Biogena, an Austrian entrepreneurial firm in the nutrition supplement and OTC pharmaceuticals sector, which seeks to internationalize its operations to key foreign markets in the near future. Each subteam in the course will work on a different assignment relating to a different foreign country. Those will include USA, Russia, China, Sweden, and Poland (preliminary list).
- How to apply methods of international market analysis in an entrepreneurial environment
- How to apply an analysis of current and potential future competition of an entrepreneurial firm
- How to combine internal and external analyses to propose a competitive strategy in an entrepreneurial context
Generally, students must attend all sessions and arrive on time for all sessions. However, students may miss a maximum of one sessions, bearing in mind that participation points cannot be gathered in case of absence.
Pre-Course Assignment (5%)
- Pitch presentation prepared beforehand and delivered during kick-off session on a topic related to the corporate partner company – details will be announced in due time
Group Level (65%)
- Final Presentation (50%)
- Midterm presentation (15%)
Individual Level (30%)
- Participation (20%)
- Peer Review (10%)
No specific preconditions to be fulfilled, though students' affinity with one or several of the foreign markets in focus is desirable. Waiting list spots will be allocated in their respective order if other students registered for the course drop out prior to the kick-off session. The maximum number of students is fixed and no additional number of students beyond this limit will be admitted. Students will be assigned to a team based on didactic requirements - the team assignment can only be changed under very specific circumstances.
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