1226 International Business Applications
Vera Kunczer, Ph.D.
Contact details
Weekly hours
Language of instruction
10/01/18 to 10/08/18
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 10/17/18 02:00 PM - 05:00 PM D2.0.330
Thursday 10/18/18 02:00 PM - 05:00 PM D4.0.047
Wednesday 10/24/18 02:00 PM - 05:00 PM D2.0.330
Monday 10/29/18 02:00 PM - 05:00 PM D2.0.330
Monday 11/05/18 02:00 PM - 05:00 PM D2.0.330
Wednesday 11/07/18 02:00 PM - 05:00 PM D2.0.330
Wednesday 11/14/18 02:00 PM - 05:00 PM D2.0.326
Wednesday 11/28/18 02:00 PM - 05:00 PM D2.0.330
Market entry
Global strategy
International marketing
Cross-cultural management
International human resources management
Learning outcomes

At the end of the course, students will be able to:

· apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.

· assess and analyze real-life management situations in a complex international business context.

· connect different IB topic areas and key IB concepts in a holistic way.


Additionally, students will be able to:

· organize themselves in a diverse team setting and divide work among the different team members.

· present clearly and convincingly in front of an audience.

· give constructive feedback on others’ presentations.

· think outside the box and apply divergent thinking in structuring and solving case studies.

· formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

Attendance requirements

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

Teaching/learning method(s)
Case studies
Research exercises
Interactive in-class discussion accompanied by trainings, videos and presentations

Your grade is composed by 50% individual assessment (i.e. 40% active class participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses.

Prerequisites for participation and waiting lists

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.

Incoming/Exchange students do not have to take an entry exam.

1 Author: Cavusgil, S. T. / Knight, G. / Riesenberger, J. R.
Title: International Business: The New Realities

Publisher: Pearson
Availability of lecturer(s)
Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.
Unit details
Unit Date Contents
1 An introduction to globalization
Learn about the complexity of today's IB environment, affected in many ways by simultaneous pressures of globalization and localization
2 Emerging Markets
Learn about the development of emerging markets in the past few years and about their strategic role in international business
3 Market entry and selection
Deepen your understanding about the market selection processes and learn that entry modes depend on country environments as well as on firms' resources
4 Global strategy management
Understand the importance of strategic management in an international context and learn about the competing forces of doing business internationally
5 International marketing
Learn about the challenges of international and global marketing management and how it may affect an MNCs' strategies
6 Cross cultural management
Learn about the challenges of crossing cultural boundaries and reflect upon several concepts of cross-cultural management based on your own experiences and business cases
7 International human resource management
Learn about the tasks and challenges of international human resource management and understand the strategic role of HR in international business
8 The IB wrap-up
Apply your learnings and knowledge and present the assigned IB case studies
Last edited: 2018-07-03