Syllabus

Titel
1226 International Business Applications
LV-Leiter/innen
Vera Kunczer, MSc (WU)
Kontakt
  • LV-Typ
    PI
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
01.10.2018 bis 08.10.2018
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Termine
Wochentag Datum Uhrzeit Raum
Mittwoch 17.10.2018 14:00 - 17:00 D2.0.330
Donnerstag 18.10.2018 14:00 - 17:00 D4.0.047
Mittwoch 24.10.2018 14:00 - 17:00 D2.0.330
Montag 29.10.2018 14:00 - 17:00 D2.0.330
Montag 05.11.2018 14:00 - 17:00 D2.0.330
Mittwoch 07.11.2018 14:00 - 17:00 D2.0.330
Mittwoch 14.11.2018 14:00 - 17:00 D2.0.326
Mittwoch 28.11.2018 14:00 - 17:00 D2.0.330

Inhalte der LV

Market entry
Global strategy
International marketing
Cross-cultural management
International human resources management

Lernergebnisse (Learning Outcomes)

At the end of the course, students will be able to:

· apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.

· assess and analyze real-life management situations in a complex international business context.

· connect different IB topic areas and key IB concepts in a holistic way.

 

Additionally, students will be able to:

· organize themselves in a diverse team setting and divide work among the different team members.

· present clearly and convincingly in front of an audience.

· give constructive feedback on others’ presentations.

· think outside the box and apply divergent thinking in structuring and solving case studies.

· formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

Regelung zur Anwesenheit

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

Lehr-/Lerndesign

Case studies
Research exercises
Interactive in-class discussion accompanied by trainings, videos and presentations

Leistung(en) für eine Beurteilung

Your grade is composed by 50% individual assessment (i.e. 40% active class participation and 10% peer rating) and by 50% group grading (i.e. 3 group assignments: 10% assignment 1 (presentation), 15% assignment 2 (presentation), and 25% assignment 3 (presentation and written report). Grading is standardized throughout all applications courses.

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.

Incoming/Exchange students do not have to take an entry exam.

Literatur

1 Autor/in: Cavusgil, S. T. / Knight, G. / Riesenberger, J. R.
Titel: International Business: The New Realities

Verlag: Pearson

Erreichbarkeit des/der Vortragenden

vera.kunczer@wu.ac.at

Sonstiges

Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.

Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte
1 An introduction to globalization
Learn about the complexity of today's IB environment, affected in many ways by simultaneous pressures of globalization and localization
2 Emerging Markets
Learn about the development of emerging markets in the past few years and about their strategic role in international business
3 Market entry and selection
Deepen your understanding about the market selection processes and learn that entry modes depend on country environments as well as on firms' resources
4 Global strategy management
Understand the importance of strategic management in an international context and learn about the competing forces of doing business internationally
5 International marketing
Learn about the challenges of international and global marketing management and how it may affect an MNCs' strategies
6 Cross cultural management
Learn about the challenges of crossing cultural boundaries and reflect upon several concepts of cross-cultural management based on your own experiences and business cases
7 International human resource management
Learn about the tasks and challenges of international human resource management and understand the strategic role of HR in international business
8 The IB wrap-up
Apply your learnings and knowledge and present the assigned IB case studies
Zuletzt bearbeitet: 03.07.2018



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