Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.

Students get to know theories, concepts and methods to enter international markets and understand their relevance for practical implementation.

Participants have to attend min. 80% of the sessions

The course comprises lecture units, short student presentations, and case studies.

Short Student Presentation     10% 

Case Study    30% 

Assessment of another Group's Presentation    10% 

Written Test    50%

jan.fisch@wu.ac.at

bjoern.schmeisser@wu.ac.at