Syllabus

Title
1268 Internationalization Strategies
Instructors
Univ.Prof. Dr. Jan Hendrik Fisch, Dr. Björn Schmeißer
Contact details
  • Type
    PI
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
09/18/18 to 09/25/18
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Thursday 10/11/18 02:00 PM - 06:00 PM TC.5.14
Thursday 10/18/18 02:00 PM - 06:00 PM TC.5.14
Thursday 11/08/18 02:00 PM - 06:00 PM TC.3.09
Thursday 11/22/18 02:00 PM - 06:00 PM TC.4.15
Thursday 11/29/18 02:00 PM - 06:00 PM TC.5.14
Thursday 12/13/18 02:00 PM - 04:00 PM D5.1.002

Contents

Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.

Learning outcomes

Students get to know theories, concepts and methods to enter international markets and understand their relevance for practical implementation.

Attendance requirements

Participants have to attend min. 80% of the sessions

Teaching/learning method(s)

The course comprises lecture units, short student presentations, and case studies.

Assessment

Short Student Presentation     10% 

Case Study    30% 

Assessment of another Group's Presentation    10% 

Written Test    50%

Availability of lecturer(s)

Last edited: 2018-09-24



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