1460 Internationalization in Professional Sports
Univ.Prof. Dr. Jonas Puck
Contact details
Weekly hours
Language of instruction
09/19/18 to 09/26/18
Registration via LPIS
Notes to the course
Day Date Time Room
Monday 10/01/18 01:00 PM - 05:00 PM TC.3.09
Monday 10/08/18 01:00 PM - 05:00 PM TC.3.09
Monday 10/15/18 01:00 PM - 05:00 PM D1.5.088
Monday 10/29/18 01:00 PM - 05:00 PM TC.3.09
Monday 11/12/18 01:00 PM - 05:00 PM D1.5.088
Monday 11/26/18 01:00 PM - 05:00 PM TC.3.11

This course focuses on the internationalization of professional sports along three different dimensions. First, we address internationalization within clubs, with a specific focus on the challenges and opportunities stemming from increased diversity and adjustments to foreign contexts. Second, we address internationalization across professional sports clubs and analyze the potential and challenges of internationalization along the value chain. Third, we analyze the international dimension of international sports events, such as world championchips in different sports.

Learning outcomes

Within this course students will

- learn to analyze internationalization opportunities and challenges in professional sports;

- learn to provide recommendations for the internationalization in professional sports;

- learn to analyze international competition to learn for a home-market;

- improve their skills to work in teams;

- improve their presentation skills and

- improve their skills to discuss, defend, and develop their own work in discussions.

Attendance requirements

Generally, students must attend all sessions and arrive on time for all sessions. However, students may miss a maximum of one sessions, bearing in mind that participation points cannot be gathered in case of absence.

Teaching/learning method(s)

This course uses a combination of different teaching methods, such as

- group discussions;

- classical lectures;

- group work;

- coaching;

- student presentations and

- peer feedback.



Grading is based on different components:

- in class and coaching participation (20%)

- interim presentation (20%)

- final presentation (40%)

- peer feedback (20%)

Prerequisites for participation and waiting lists

Pre-requisites for WU students: completed course 1 (Foundations) and course 2 (Applications).

Availability of lecturer(s)


Last edited: 2018-08-28