4648 Foundations of International Business
Univ.Prof. Dr. Jonas Puck, Thomas Lindner, PhD,MIM(CEMS),BSc, Assoz.Prof Dr. Christof Miska
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
14.02.2019 bis 17.02.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Montag 04.03.2019 08:00 - 11:00 TC.0.03 WIENER STÄDTISCHE
Mittwoch 06.03.2019 08:00 - 11:00 TC.0.04
Montag 11.03.2019 08:00 - 11:00 TC.0.03 WIENER STÄDTISCHE
Mittwoch 13.03.2019 08:00 - 11:00 TC.0.04
Montag 18.03.2019 08:00 - 11:00 TC.0.03 WIENER STÄDTISCHE
Mittwoch 20.03.2019 08:00 - 11:00 TC.0.04
Montag 25.03.2019 08:00 - 11:00 TC.0.03 WIENER STÄDTISCHE
Mittwoch 27.03.2019 11:00 - 14:00 TC.0.02 Red Bull

Inhalte der LV

The course is divided into the broad themes: Globalization, Internationalization, Strategy, Human Resources/Cross Cultural Management and International Finance. The different topics are presented by the responsible professor and discussed with the students. The following themes will be discussed this semester:

  • Globalization
  • Introduction into Globalization
  • Historical Context of Globalization
  • Dimensions and Drivers of GlobalizationStrategy
  • Market-Entry and Selection
  • International Financial Management/Financing International Business

Lernergebnisse (Learning Outcomes)

After attending this course, students will be able to:

  • understand and explain the historical development of internalization
  • identify and specify the impact of globalization on several dimensions of trade and business environments
  • discuss the current position of Austria in the world economy
  • explain the internationalization behavior of firms on the basis of current methods and theories
  • develop basic internationalization strategies and rate them for specific contexts
  • investigate strategic alternatives for market entries
  • develop strategies for the management of multinational companies
  • make decisions regarding human resource and cross cultural management
  • deal with the uncertainty regarding management techniques and risk issues
  • understand a firm's international financing decisions

In addition, this course fosters the following soft skills:

  • ability to rate and select theoretical concepts in the course of international business for specific cases
  • develop practice
  • oriented solutions for a specific problem based on theoretical concepts and models
  • ability to convince others of their ideas
  • presentation skills to present proposals of a solution stringently and convincingly
  • ability to give feedback and to take criticism

Regelung zur Anwesenheit

Based on our experience, presence in all course units significantly helps to achieve good grades.


The core course (course 1) of International Business has the character of an interactive lecture. Short case studies, exercises, and group discussions will be pulled up for better understanding beside presentations.

Leistung(en) für eine Beurteilung

At the end of the course there will be a written exam! Additionally Students will be evaluated based on a case-analysis which they can do either alone or in groups of max 3 students.

20% Case Analysis
80% Final Exam 

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen


Please notice the information on

Incoming/Exchange students do not have to take an entry exam.


1 Autor/in: Cavusgil, S.T., Knight, G. & Riesenberger, J.R.

International Business: The New Realities: 4th Edition. Global Edition.

Verlag: Pearson/Prenitce Hall
Auflage: 4th Edition - though other editions may also be used as the content has not changed significantly (however, please inquire about changes of chapter numbers, headings and titles with your peers).
Art: Buch
Zuletzt bearbeitet: 03.07.2019