Syllabus

Title
4807 Future Trends in International Business
Instructors
Mag. René Massatti
Contact details
  • Type
    PI
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
02/11/19 to 02/20/19
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Tuesday 03/26/19 03:00 PM - 07:00 PM TC.4.01
Thursday 04/11/19 01:00 PM - 05:00 PM TC.5.12
Tuesday 05/21/19 09:00 AM - 12:30 PM D1.1.078
Tuesday 05/21/19 02:00 PM - 06:00 PM D4.0.127
Tuesday 06/04/19 09:00 AM - 12:30 PM D4.0.039
Tuesday 06/04/19 01:30 PM - 05:00 PM D5.1.003

Contents

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

Learning outcomes

After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use proper techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspectiv

Have heard about the most current trends suitable for business


Attendance requirements

Please note that the first and last session are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course. An absence of 4 hours  (1 session)  is  permitted. 

Teaching/learning method(s)

The course´s main format is class discussion and case studies.

Lectures on different topics are given by Prof. Bodo B. Schlegelmilch, Mag. René Massatti and guest speakers

Two group assignments and presentations have to be prepared and held by students

Assessment

Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)

Readings

1 Author: Malcolm Gladwell
Title: "The tipping Point: How little things can make a big difference"

2 Author: Steven Johnson
Title: "Where good ideas come from: The natural history of innovation"

3 Author: Michio Kaku
Title: "Physics of the future: How science will change daily life by 2100"

Availability of lecturer(s)

massatti@trendone.de

Unit details

Unit Date Contents
1

Introduction into topic 

Definition of the most important terms

2

Introduction into different trend layers

Group work trend identification

Briefing for assignment one

3

Students presentation

Group work trend evaluation

Briefing for assignment two

4

Students presentation

Group work ideation based on trends 

Definition of the roadmap from trends to business

Last edited: 2018-12-10



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