4807 Future Trends in International Business
Mag. René Massatti
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
11.02.2019 bis 20.02.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Dienstag 26.03.2019 15:00 - 19:00 TC.4.01
Donnerstag 11.04.2019 13:00 - 17:00 TC.5.12
Dienstag 21.05.2019 09:00 - 12:30 D1.1.078
Dienstag 21.05.2019 14:00 - 18:00 D4.0.127
Dienstag 04.06.2019 09:00 - 12:30 D4.0.039
Dienstag 04.06.2019 13:30 - 17:00 D5.1.003

Inhalte der LV

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

Lernergebnisse (Learning Outcomes)

After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use proper techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspectiv

Have heard about the most current trends suitable for business

Regelung zur Anwesenheit

Please note that the first and last session are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course. An absence of 4 hours  (1 session)  is  permitted. 


The course´s main format is class discussion and case studies.

Lectures on different topics are given by Prof. Bodo B. Schlegelmilch, Mag. René Massatti and guest speakers

Two group assignments and presentations have to be prepared and held by students

Leistung(en) für eine Beurteilung

Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)


1 Autor/in: Malcolm Gladwell
Titel: "The tipping Point: How little things can make a big difference"

2 Autor/in: Steven Johnson
Titel: "Where good ideas come from: The natural history of innovation"

3 Autor/in: Michio Kaku
Titel: "Physics of the future: How science will change daily life by 2100"

Erreichbarkeit des/der Vortragenden

Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte

Introduction into topic 

Definition of the most important terms


Introduction into different trend layers

Group work trend identification

Briefing for assignment one


Students presentation

Group work trend evaluation

Briefing for assignment two


Students presentation

Group work ideation based on trends 

Definition of the roadmap from trends to business

Zuletzt bearbeitet: 10.12.2018