The IT Competence Field Spatial Business Intelligence (SBI) is a novel area that has emerged at the interface between GISystems (GIS) and Business Intelligence (BI) technologies. SBI allows integrating different systems and technologies, saving valuable resources, visualizing organization’s assets, streamlining work flow processes, minimizing risk and enhancing business decision-making. Only recently it has been realized that integrating the geospatial component of business operations through GIS technology provides business intelligence solutions that lead to better business decisions.
The course begins with developing themes of SBI and illustrates the practical value of using GIS and location-aware technologies. Concepts and theories of geospatial analysis and information systems applied to business and management, the capabilities of technology in conducting spatial business analysis, spatial modeling and visualization as well as standards, infrastructure and metadata are the main topics. Particular emphasis will be laid on concepts and tools of advanced SBI to support marketing research and analysis, logistics and supply chain management, operations and information management, and strategic business decision-making.
Software used: ESRI ArcGIS Desktop and ArcGIS Online
Geodata used: geocoded customer and business data, postcode and administrative geographies with geodemographic attributes, consumer- and lifestyle-data, navigable street networks and background maps