5015 Elective - Strategic Alliances
Univ.Prof. Dr. Thomas Mellewigt, Univ.Prof. Dr. Werner H. Hoffmann, Dr. Tobias Knoll
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
12.02.2019 bis 15.02.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Wochentag Datum Uhrzeit Raum
Montag 27.05.2019 16:00 - 21:00 D5.1.004
Donnerstag 06.06.2019 15:00 - 20:00 D5.1.004
Montag 17.06.2019 11:00 - 17:30 D5.1.004
Freitag 21.06.2019 09:00 - 15:00 D5.1.004

Inhalte der LV

Strategic alliances represent an increasingly integral component of corporate strategy. Both small and large companies have moved away from the traditional stand-alone approach, with arms-length arrangements to other organizations, to a more tightly coupled structure involving alliances with suppliers, buyers and even competitors. This trend has led many

observers to argue that alliance proliferation signals the onset of network capitalism and emergence of the network structure as the dominant organizing form. With these changes have come a host of strategic and managerial challenges not found in other organizational forms. Especially, the successful management and configuration of whole alliances portfolios and the development of alliance portfolio management capability are crucial challenges for inter-connected firms.   

We will initially focus on when to use an alliance. We will then turn to the formation of an alliance – examining how to select a partner and which structure and contract design to choose. Following, we will discuss different governance mechanisms as well as knowledge and learning in alliances. We will conclude the course with a session devoted towards alliance performance and termination.

Lernergebnisse (Learning Outcomes)

The purpose of this course is to examine and expand upon the current understanding of the challenges of developing and managing strategic alliances. Reflecting the breadth of the novel features of the structure, the course will draw from both strategic management and organizational behavioral disciplines. To order the discussion, we will take a process view in addressing why and then how to use a strategic alliance. 

After completing this class students will be able to: 

  • define strategic alliances, and explain why they are important corporate strategy vehicles and why firms would enter into them.

  • understand the differences between M&As and strategic alliances and evaluate under which conditions each vehicle is to be preferred.  
  • describe various governance meachnism types and elaborate on their pro and cons.
  • understand what the term "alliance management" implies and explain how an alliance management capability can lead to a competitive advantage.
  • understand what ecosystems with regard to strategic alliances are and how coopetition can enhance corporate performance.

Regelung zur Anwesenheit

80 %


The course will combine various learning methods to deliver the different topics to the students. These will include readings, lectures, open class discussions, student presentations in class, and case studies. 

Leistung(en) für eine Beurteilung

The final grade of the course will depend on:

  • 30% entry exam (individual assessment) 
  • 30% presentation of case study (group assessment) 
  • 30% project paper (individual assessment)
  • 10% participation in class (individual assessment).
Zuletzt bearbeitet: 26.11.2018