5133 East Asia Markets
Ute Heinrichs, M.A.
Contact details
Weekly hours
Language of instruction
02/20/19 to 02/27/19
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 03/07/19 09:00 AM - 12:00 PM TC.5.14
Thursday 03/14/19 09:00 AM - 12:00 PM TC.5.14
Thursday 03/21/19 09:00 AM - 12:00 PM TC.5.14
Thursday 03/28/19 09:00 AM - 12:00 PM TC.5.14
Thursday 04/04/19 09:00 AM - 12:00 PM TC.5.14
Monday 04/08/19 09:00 AM - 12:00 PM TC.5.28
Thursday 04/11/19 09:00 AM - 12:00 PM TC.5.14
Thursday 05/09/19 09:00 AM - 12:00 PM TC.5.14

The topics provided are designed to give students an in-depth understanding and appreciation of the characteristics of East Asia (here: China, South Korea, Japan). This course delivers research-led, contemporary discussions and analyses of these markets and their actors.


Learning outcomes

Students will get an understanding of the peculiarities of East Asia: economic history and markets, culture, business groups and leadership and HRM profiles.

Students will be be trained on:

  • The ability to research material related to firm and country contexts, to structure ideas and presentations, and to work in groups.
  • The ability to read and understand theoretical/empirical academic literature.
  • The ability to transfer learnings from one context to others.
Attendance requirements

Attendance requirement is met if students are present for at least 80% of the scheduled sessions, otherwise students are de-registered from the course.

Teaching/learning method(s)

The course format is interactive. Students will be trained on a theoretical and practical level by engaging in in-class discussions, solving cases and presenting their analyses. The course design comprises the following teaching methods: lectures, in-class discussions, discussions of academic papers and case analyses/presentations. Students are asked to be prepared for each class which should act as a basis. Thus, they are expected to do required readings which are specified for each session.


The assessment of students' grades are based on the following criteria:

  • Individual participation (40%): Participation is assessed based on the attendance, quality of preparation and active contribution in class.
  • Individual peer rating (10%): Due to counter free-riding problems, every group member evaluates contributions of the other group members.
  • Individual paper (10%): Students are required to hand in a 1,500 words long essay three weeks after the last session. The essay should be about a particular field of interest covered in class. Students should both integrate their learnings from the course and substantiate their line of argumentation with 3-4 academic papers.
  • Group presentations (30%): Groups of max. 5 people are pre-assigned. They are required to do two presentations regarding market assessment and a real-life case study guided by pre-assigned case questions.
  • Commentary by groups (10%): Each group has to comment on another group’s presentations.
Availability of lecturer(s)
Last edited: 2019-01-13