Syllabus

Title
5451 Advanced Course in Foreign Language Business Communication: Negotiating
Instructors
ao.Univ.Prof. Dr. Alexander Beer
Contact details
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/13/19 to 02/20/19
Registration via LPIS
Notes to the course
This class is only offered in summer semesters.
Dates
Day Date Time Room
Friday 05/10/19 08:30 AM - 01:00 PM D2.0.374
Friday 05/17/19 08:30 AM - 01:00 PM TC.3.10
Friday 05/24/19 08:30 AM - 01:00 PM TC.3.10
Friday 06/07/19 08:30 AM - 01:00 PM TC.3.10
Friday 06/14/19 08:30 AM - 01:00 PM TC.3.10
Contents

Each session of the course includes a theoretical and a practical skills part

In an interactive approach, the theoretical part focuses on the structure of a negotiation, the language devices that can be used to direct a negotiation in the desired direction (questioning techniques, persuading, handling break-downs etc.) as well as on strategies which are commonly employed in negotiations e.g. good cop-bad cop, slice the salami.

In the practical part, students apply the theoretical knowledge acquired. The case-study based simulations are partly held one-on-one or in teams. All negotiations are recorded and discussed. As follow-up assignment students are asked to watch the recordings on learn@wu and analyse their performance so that they can contribute actively in class.

Learning outcomes

After completing this course, students will have increased their awareness of the key strategic role that language and communication play in business negotiations and better understand the mechanisms underlying the linguistic techniques employed in negotiations.

On the basis of study-related simulations students learn to apply strategic language (phrases and terminology) effectively by progressing from handling negotiations focusing on one issue only to complex ones.

Students will have improved their negotiation skills after analysis of video recordings made throughout the course.

By evaluating one of their fellow students' negotiations they are provided with the opportunity to reflect on the various aspects playing an important role and discussing those in class.

Students will have reached the level C1 according to the Common European Framework .

Attendance requirements

In general, students are required to attend all classes; one absence will be tolerated, but the instructor should ideally be informed in advance to make any necessary arrangements.

Teaching/learning method(s)

Theoretical part: interactive approach

Practical skills part: case-studies based role-plays and simulations; video analysis of model negotiations and students´ own performance, with discussion

Assessment

Attendance of all sessions is required (formal records of attendance will be kept).

- active and continuous classroom participation (20%)

- written assessment/evaluation of another group's presentation (20%)

- overall performance in role plays throughout the course (60%)

Prerequisites for participation and waiting lists

Positive completion of “Introduction to Management”
 

Mandatory attendance

  • Continuous assessment courses (PI) have an obligation to attend.
     
  • If there is an important reason to be absent, a maximum of 25% of the total duration of the course can be compensated by additional work. For cumulative absences of more than 25%, the course must be repeated. A confirmation (eg. a medical certificate) must be provided for the absence.

    According to the examination regulations of the WU, important reasons are those which are outside the disposition of the student (illness, accident, death of a close relative). Professional obligations are not considered as an important reason within the meaning of the examination regulations, because they are in the disposition of the students.
Readings
1
Title: Material will be distributed during classes

Content relevant for class examination: Yes
Recommendation: Essential reading for all students
Type: Script
Availability of lecturer(s)

Institute for English Business Communication

by e-mail:
Alexander Beer

Unit details
Unit Date Contents
1

The Basics

General genre profile

Preparing to negotiate

Relationship building

Establishing a procedure

2

Power

Different sources of power

Impact of power on language use

Intercultural issues

The impact of culture on negotiation styles

Addressing potential sources of intercultural conflict

The proposal stage

Questioning techniques

3

Persuasion

Linguistic techniques for increasing rhetorical impact and persuasive forces

Powers of persuasion

Exploring interests

The bargaining zone

4

Disagreement and conflict

The role of language in escalating and de-escalating disagreement/conflict

Words with negative vs positive semantic load, politeness strategies

Handling breakdowns

5

Closing the deal

Conclusion and agreement

Revision

6 Final negotiations
Last edited: 2019-02-18



Back