Syllabus

Titel
5536 docs@work - Doctoral Thesis Presentations: Marketing and Consumer Research
LV-Leiter/innen
Univ.Prof. Dr.Dr. Bernadette Kamleitner
Kontakt
  • LV-Typ
    FS
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
11.02.2019 bis 04.03.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Doktorat/PhD
Termine
Wochentag Datum Uhrzeit Raum
Montag 11.03.2019 14:00 - 18:00 D2.2.491
Montag 25.03.2019 15:00 - 19:00 D2.2.491
Montag 08.04.2019 15:00 - 19:00 D2.2.491
Montag 29.04.2019 15:00 - 19:00 D2.2.491
Montag 20.05.2019 15:00 - 19:00 D2.2.491
Montag 03.06.2019 15:00 - 19:00 D2.2.491

Inhalte der LV

Wichtiger Hinweis: Diese LV wird in englischer Sprache abgehalten!

Presentation, discussion and teaching of topics related to individual dissertations, conference presentations, journal articles and other topics of scientific practice. Specific topics are determined in the first session and will reflect the specific needs of participants.

Lernergebnisse (Learning Outcomes)

This course is particularly geared towards marketing related research topics. A special focus is put on the academic practice in consumer research, marketing communications and related fields of the behavioral sciences.

1. participants are expected to improve with regard to a general understanding of academic practice

2. participants are expected to improve with regard to formal and process related aspects of their own dissertation project

3. participants are expected to improve with regard to theoretical and content related aspects of their own dissertation project

4. participants are expected to gain insights into specialised topic areas in the fields of consumer behavior and marketing communication

Upon completion of the course participants are capable of :

1. creating, presenting and defending a scientifically sound research concept

2. determining how to analyse, interpret and present research results

3. identify boundary conditions and limitations of existing research designs

3. engage in a scientific review process

Regelung zur Anwesenheit

attendance is compulsory

Lehr-/Lerndesign

1. presentations of participants own dissertations (including discussion of methodological and practical issues and implications)

2. inputs on aspects of academic practice

3. discussion and joint reviews of articles

Leistung(en) für eine Beurteilung

1. preparation and active participation (20 %)

2. quality of own presentation(s) with regard to scientifiy  quality and presentation skills (including the formal layout) (50 %)

3. quality of contribution in reviewing scientific work (30%)

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

admission to doctoral or PhD program

topical fit (if in doubt please contact Prof. Kamleitner)

Erreichbarkeit des/der Vortragenden

Bernadette Kamleitner per E-Mail unter: Bernadette.Kamleitner@wu.ac.at, telefonisch unter 313 36 4614


Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte
1 11.03.2019

The first meeting is designed to provide a basic orientation and to determine your current status and needs. You will receive an invitation for the following sessions in due time.

Zuletzt bearbeitet: 17.10.2018



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