This course is targeted at anyone interested in getting things done, both as an entrepreneur as well as intrapreneur. We will review general activity in the startup scene in Europa as well as the US. Based on best practices we will discuss what makes a good business idea and a good pitch (what do you need to convey?). After a general understanding of key success factors has been achieved, we will start working in groups as well as individuals to ensure theoretical learning is translated to practical experiences.
In this class, participants will get an understanding of:
What is an intrapreneur- vs. an entrepreneurship? What are the specific challenges of corporate vs. startup innovation?
What is a good business idea and how to validate the potential?
How to translate a business/ startup idea into a storyline?
And lastly, how to deliver an outstanding pitch?