This introductory course explains key economic concepts that are relevant to the private health care industry. The presentation takes the perspective from private agents making economic decisions. The course covers patients as consumers of care, private health insurance companies, private hospitals and physicians, and the pharmaceutical industry. The course is structured so that it can be taken along its sister course "Economics of the Health Care Industry - Public Sector", or independently. Note that the private version of the course will also be beneficial to those aspiring to a career in the public sector as it will be an asset to understand how private agents behave when regulating the markets, complementing their supply, or competing against them.