Syllabus

Title
5832 Fremdsprachliche Wirtschaftskommunikation IV - Englisch / Language and Diversity in Business Communication
Instructors
Univ.Prof. Almut Köster, M.A.,Ph.D.
Contact details
  • Type
    LVP
  • Weekly hours
    2
  • Language of instruction
    Englisch
Registration
02/18/19 to 02/27/19
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Day Date Time Room
Thursday 03/07/19 12:00 PM - 02:15 PM TC.3.05
Thursday 03/14/19 12:00 PM - 02:15 PM TC.3.05
Thursday 03/21/19 12:00 PM - 02:15 PM TC.3.05
Thursday 03/28/19 12:00 PM - 02:15 PM D4.0.022
Thursday 04/04/19 12:00 PM - 02:15 PM TC.3.05
Thursday 04/11/19 12:00 PM - 02:15 PM TC.3.03
Thursday 05/02/19 12:00 PM - 02:15 PM TC.3.03
Thursday 05/09/19 12:00 PM - 02:15 PM D4.0.022
Thursday 05/16/19 12:00 PM - 02:15 PM TC.2.03
Thursday 05/23/19 12:00 PM - 02:15 PM TC.2.03
Wednesday 06/12/19 12:00 PM - 04:00 PM D2.2.228
Thursday 06/13/19 09:00 AM - 02:00 PM D2.0.334 Teacher Training Lab
Thursday 06/13/19 09:00 AM - 02:00 PM D2.0.330

Contents

“Diversity” has become a buzzword in business, and providing equal access to work and career opportunities for everyone, regardless of gender or ability, has become an important issue. This course explores the various ways in which diversity, for example in gender, culture or ability, affects communication in business and workplace settings.

Specific topics will include:

  • Language and gender, looking at such questions as: Do men and women speak differently? Do women’s communication styles affect their ability to break through the professional “glass ceiling”?

  • Linguistic and cultural diversity, considering for example: What kind of miscommunication can occur in cross-cultural interactions? Do professional “gatekeepers”, for example in job interviews, discriminate against people with different cultural or linguistic backgrounds?

We will explore these issues by looking at real examples, such as case studies, interviews and recordings of workplace interactions. Literature will include journal articles and extracts from books on the above topics, as well as articles from the popular business press.

Learning outcomes

THIS COURSE IS COMMONLY KNOWN AS 'ENGLISH BUSINESS COMMUNICATION 4' (EBC4). After attending this course, students will be able to:

  • to demonstrate a level of general English competence equivalent to C1 (lower) on the Common European Framework ( Common European Framework ) with respect to aural and oral skills;
  • to understand essential concepts related to language and diversity and use related language and terminology appropriately;
  • to successfully apply a range of methods for critically analysing business communication in terms of diversity;
  • to combine these abilities in order to enter effectively into oral discussion about selected issues in this field.

In addition, this course fosters improved reading & writing skills.

Attendance requirements

Since this class is held in an LVP Format, attendance is generally not required of regular WU students; still, continuous attendance is, of course, highly recommended.

NOTE: Incoming students are subject to different regulations and must attend at least 70%, i.e. at least seven (7), of all classes.

Teaching/learning method(s)

Up front lecture, combined with class discussion, group work and group presentation.

Assessment

A.) WU students: Oral exam

In the exam, students will present and discuss a small piece of research that they have carried out in the course of the Semester.  

NOTE: Registration for the course is required to register for the exam, which can be taken at the end of the semester at the earliest. For the material covered and the structure of the exam, please see information on the homepage of the Institute for English Business Communication: https://www.wu.ac.at/en/ebc/student-platform/bachelor/ebc4/

 

B.) For exchange students who want / need to take an exam the requirements are: class attendance and an exam (oral or written) at the end of the semester

Prerequisites for participation and waiting lists

Registration required during the period of registration. Please visit the website of the Institute for English Business Communication for details on procedure and deadlines: https://www.wu.ac.at/en/ebc/student-platform/bachelor/ebc4/

Readings

1
Title:

Literature will include journal articles and extracts from books on the above topics, as well as articles from the popular business press. Weekly reading will be listed on the class handouts and uploaded to Learn@WU.


Availability of lecturer(s)

Please refer to the homepage of the Institute for English Business Communication: https://www.wu.ac.at/en/ebc/contact/

Unit details

Unit Date Contents
1

Introduction to language and diversity in business

2

Cultures in Communication: Cultural dimensions and Rapport management

3

Language and Gender in Business 1: Women, Speech and Power

4

Language and Gender in Business 2: Men are from Mars, Women are from Venus?

5

Language and Gender in Business 3: Women and Leadership in Business

6

Linguistic Diversity: Multilingualism and Language Management

7

English as the international language of business

8

Gate-keeping and discrimination: The job interview

9

Putting diversity into practice: Diversity policies in organisations

10

Review of the Course

11

First Date Exam

Last edited: 2019-06-11



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