Syllabus

Titel
0078 Applications in GMM
LV-Leiter/innen
Dr. Philipp Simbrunner
Kontakt
  • LV-Typ
    PI
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
19.09.2019 bis 22.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Termine
Wochentag Datum Uhrzeit Raum
Montag 18.11.2019 10:00 - 16:00 D2.0.330
Dienstag 19.11.2019 10:00 - 15:30 D5.1.004
Mittwoch 20.11.2019 10:00 - 15:30 TC.4.28
Freitag 22.11.2019 10:00 - 15:30 D2.0.330

Inhalte der LV

Segmentation-Targeting-Positioning

The 4 P's in practice

Product portfolio management

Marketing budget allocation

Key Performance Indicators (KPI's)

Strategy development and execution

Lernergebnisse (Learning Outcomes)

There are several learning outcomes for this course:

(1) Familiarize the students with the whole marketing decision-making process.

(2) Develop capabilities in formulating, implementing and adapting marketing strategies in a dynamic competitive environment.

(3) Enhance fact-based analytical decision-making and crystallise the financial implications of marketing decisions by linking the decisions to cash flows and bottom line performance.

(4) Give practical experiences in teamwork and problem solving and excite competitive spirits

Regelung zur Anwesenheit

Missing 0-2 hours: no consequences

Missing 2-4,5 hours: compensatory work required (lesson learned at least 5 pages: What did you learn in the simulation?)

Missing 4,5+ hours:  no grading/fail in course

Lehr-/Lerndesign

Business Simulation

Presentations

In-class discussion

 

Students need to bring a laptop/tablet to class!

 

Leistung(en) für eine Beurteilung

    Group Assignments: Company Presentation (20%), Market Assessment Presentation (30%)

    Individual Assignments: Lessons learned (40%), Class Participation (10%)


    Please read the case description, market research report and decision-making guide carefully.You’ll find the materials in the simulation (by clicking on “materials” --> “download”). Familiarize yourself with the simulation prior to the first session!

     

       

      Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

      Successfully passed entry exam for the specialization "International Marketing Management"

      Erreichbarkeit des/der Vortragenden

      via e-mail philipp.simbrunner@wu.ac.at

      Sonstiges

      The students chosen for the IMM specialization will be sent more information after passing the entry exam. The simulation will be played online: students need to bring a laptop/tablet to the sessions.


      Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

      Einheit Datum Inhalte
      1

      Introduction + Simulation

      2

      Company Presentations + Simulation in Class

      3

      Market Assessment Presentation + Simulation in Class

      4

      ALL CONTENT SUBJECT TO CHANGE!

      Zuletzt bearbeitet: 26.04.2019



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