In this course, core theories and methods of entrepreneurship and innovation will be introduced and discussed. Together with Core Lecture 2, this course provides the theoretical basis for the SBWL.
In particular, we will cover the following eleven modules:
· Module 1: Introduction
The importance of innovation, what an innovation is, the role of entrepreneurs, and some facts and figures on entrepreneurship and innovation
· Module 2: A dynamic economy
How industries typically evolve, the innovation focus of specific phases, and how disruptive innovations start the process anew
· Module 3: Individual and innovation
Creativity, typical entrepreneurial traits, the phenomenon of resistance against innovation, and general social psychology theories on innovation
· Module 4: Entrepreneurial opportunities and sources of innovation
What opportunities are, what determines whether individuals identify them, and the phenomenon of user innovation
· Module 5: Sources of innovation: Application and implementation
How commercial firms can benefit from user innovativeness – lead user method, toolkits, crowdsourcing, and other methods
· Module 6: Strategy for innovation: Overview and technology analysis
Why strategy matters, theoretical approaches to generating sustainable competitive advantages, building blocks of innovation strategy at a glance, and technology analysis
Module 7: Strategy for innovation: Customer analysis
Needs and demands, methods for analysis of preferences, segmentation, and positioning
· Module 8: Strategy for innovation: Market & competitive analysis
Market attractiveness, market entry barriers, portfolio models, and profiting from innovation
· Module 9: Strategy for innovation: Partners and cooperation
Why cooperating is important and difficult, prisoner‘s dilemma, and network effects
· Module 10: Strategy integration
Some norm strategies, agile methods, business planning, and negotiations
· Module 11: Empirical research
Why it matters, qualitative methods, quantitative methods from A to Z