- Communication in business: Managers, models, modes
- Language: The key to communication
- Communication in context: Cultures, organisations, settings
- Four functions of language
- The language system: Signs, structure, selection
- Language variation and change
- Rhetoric: Selling your ideas
- Communication and power
- Communication and identity
- Recall, recap and look ahead
|Dienstag||03.12.2019||09:30 - 12:00||TC.0.10 Audimax|
|Donnerstag||05.12.2019||09:30 - 12:00||TC.0.10 Audimax|
|Dienstag||10.12.2019||09:30 - 12:00||TC.0.10 Audimax|
|Donnerstag||12.12.2019||09:30 - 12:00||TC.0.10 Audimax|
|Dienstag||17.12.2019||09:30 - 12:00||TC.0.10 Audimax|
|Donnerstag||19.12.2019||09:30 - 12:00||TC.0.10 Audimax|
|Dienstag||07.01.2020||09:30 - 12:00||TC.0.10 Audimax|
|Donnerstag||09.01.2020||09:30 - 12:00||TC.0.10 Audimax|
|Dienstag||14.01.2020||09:30 - 12:00||TC.0.10 Audimax|
|Donnerstag||16.01.2020||09:30 - 12:00||TC.0.10 Audimax|
On successful completion of the course, students will be able:
- To recognise the central role of language and communication in businesses and a range of business contexts.
- To name and explain basic concepts in business communication.
- To draw on this knowledge to understand and apply communicative strategies.
- To recognise a range of linguistic choices that speakers/writers make in order to convey information, to express emotions and opinions, to get other people to do things, and to build relationships.
- To establish connections between language use and key social concepts such as power and identity.
While attendance is not mandatory, students will benefit from in-class explanations and real-life examples illustrating the phenomena discussed in the coursebook. Thus, regular attendance is strongly encouraged.
Attending the lecture is not necessary (though of course extremely useful …!) to be able to do the exam.
The coursebook “Introduction to Business Communication”, specifically tailored to WU students, represents a comprehensive overview of the material required for the examination. Following the structure of the coursebook, the lecture course is designed to support student learning through further in-depth explanations as well as authentic business examples. Students will be encouraged to reflect on their own personal and professional experience to gain insights into the more theoretical aspects of the course. Moreover, students will engage with real-life best and worst practice examples and apply the theories and concepts discussed as part of the course. In addition to the lecture course and the coursebook, online materials will give students the opportunity to view multimedia content relevant to the course.
A written single-choice exam for which you will have to register separately during the period of registration in LPIS. For exact dates please check out LPIS in time.
Duration: 90 minutes
Maximum points achievable: 100 points = 100%
Structure: 40 questions, single choice from among 4 possible answers:
30 short questions of 2 points each --- 60 points in total
10 "scene questions" at 4 points each --- 40 points in total
Less than 60 points: 5
60 and above: 4
70 and above: 3
80 and above: 2
90 and above: 1
Three exam dates per semester will be offered.
Exam rules: Students are not permitted to submit their exams or leave the exam room during the FIRST 30 minutes AND during the FINAL 15 minutes of the exam time.
Examinable material (Prüfungsstoff): the coursebook (Skriptum)
No prior knowledge of business communication is required. However, as the course will be delivered in English, students' English-language competence will be expected to be at least at B2 level.
Please refer to the homepage of the Institute for English Business Communication: https://www.wu.ac.at/en/ebc/about-us/team
Communication in business: Managers, models, modes
Language: The key to communication
Communication in context: Cultures, organisations, settings
Four functions of language
The language system: Signs, structure, selection
Language variation and change
Rhetoric: Selling your ideas
Communication and power
Communication and identity
Recall, recap and look ahead