In this course, students are exposed to the most important aspects of a new business venture from an academic and practical perspective.

The course is structured along the process phases of:

1. opportunity recognition/evaluation (ideation, market analysis, competition etc.)
2. strategic opportunity exploitation (strategy, business model etc.)
3. operational opportunity exploitation (finance, organization, marketing etc.)
    

In workshops with experts students will get input to all these phases and develop an business plan for a (fictitious) new venture.

• Students gained first insights on how entrepreneurs spot market opportunities for new businesses, and how to exploit such opportunities.
• Students have understood business planning as the process of determining a commercial enterprise’s objectives, strategies and activities to ensure its viability from the perspective of all involved stakeholders
• Students are able to apply basic business planning techniques and they understand how these techniques relate to each other in enabling professional business planning:
• Students know how to conduct simple market analyses (market size, segmentation, trends, market growth, product life-cycle)
• Students can apply simple strategic/competitive analysis tools
• Students know the most common types of legal structures of businesses and why their choice is important
• Students know the basics of how to obtain debt and equity financing for a new or an established business
• Students can translate planned business activities into planned/projected cash flow and income statements
• Students are able to do simple breakeven analysis
• Students understand how different planning/forecasting tools (sales forecasts, cash flow forecasts, planned operations) relate to each other

Students need to attend at least 8 out of 10 (80%) classes in order to pass the course successfully. Please inform the course instructors about your absence prior to the class.

Please note that attendance is mandatory during the first two sessions!

• The course follows a problem-based learning approach
• Students are assigned to teams of 4 students and work together on a business plan
• They get input regarding the different elements and their interplay by lecturers and experts
• In coaching and co-working sessions they get individual feedback on their (preliminary) plans
• At the end of the semester, they present their plans in a pitch in front of a jury

The final grade depends on:
 

• 30% Mid Term - Intermediate business plan (team assignment)
• 30% Final  - Final business plan (team assignment)
• 20% Pitch presentation (team assignment)
• 20% Reflection paper (individual assignment)

Richard Olbrecht MSc.: richard.olbrecht@wu.ac.at

Dr. Kathrin Reinsberger: kathrin.reinsberger.@wu.ac.at