0424 K5a Small Business Management: SME Types & Business Models
Prof. Dr. Christoph Hienerth
Contact details
Weekly hours
Language of instruction
09/27/19 to 10/07/19
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 12/18/19 09:00 AM - 06:00 PM TC.5.16
Friday 12/20/19 09:00 AM - 06:00 PM D1.1.078
Tuesday 01/07/20 09:00 AM - 06:00 PM D1.1.074

This course is dealing with essential visual skills needed for communicating, prototyping and leading teams in firms.

While communication is getting more electronic and complex, visual forms of communication provide managers with important skills and advantages in today’s business. They enable senders and receivers of information to faster and better communicate, allow better understanding of communication and information and tend to resonate longer and better with the audience.

In this course students will learn and master essential visual skills, which they will then transform to the business setting. This course is especially targeted at future managers that will have to communicate and lead teams in small and agile business settings.


Learning outcomes

At the end of this course students will have learned two very useful skill sets:

1. Elementary skills in sketching and visualizing: being able to create

  • representative objects and artifacts,
  • people and characters,
  • structures and
  • sketch notes.

2. Visual skills in the business setting: transferring elementary drawing skills to the business environment and explaining complex concepts with the common language of visualization.

This course is useful for everybody who wants to communicate their ideas more clearly, command attention, convince the audience and master complexity in business meetings and presentations. It is an essential skill for physical and electronic prototyping as well as leading small agile teams in organizations. It is applicable in all business areas such as marketing and sales, product development and innovation, strategy or new business development, etc.

Attendance requirements

There is a maximum nonattendance quota of 20% in this course. Students overcoming this threshold will not receive a positive grade.

Students who have signed up for this course but do not show up in the first session without noticing via email at will lose their seat in the course to other students on the waiting list and be ranked last.

Teaching/learning method(s)

Teaching formats include:

  • Lectures
  • Individual work and presentation
  • Group work and presentation
  • Discussion and joint work in class

This is a very hands-on course in which students will learn essential mastery skills in order to apply visual skills in many different business settings. Thus, the grading components refer to so-called mastery projects of which four are individual and two are group components.

  • Database of business icons (individual, 10%)
  • Database of business structures (individual, 10%)
  • Sketch note (individual, 10%)
  • Persona or prototype tool (individual, 15%)
  • Business tool (group of 2-3 people, 25%)
  • Wireframe tool (group of 2-3 people, 20%)

grading scale:

< 61% = 5
61% - 70% = 4
71% - 80% = 3
81% - 90% = 2
91% -100% = 1

All mastery project will have to be handed in electronically (based on physical visuals; i.e. scanned) two weeks after the last session of the class.

Prerequisites for participation and waiting lists
  • Application via LPIS
  • max. 30 participants

Attendance in the first session is mandatory. If you fail to attend the first session without notifying the course leader beforehand, your place will automatically be given to students on the waitinglist!

1 Author: Willemien Brand

Visual Thinking: Empowering People & Organizations Through Visual Collaboration

Publisher: BIS Publishers
Edition: Auflage: 3 (16. Mai 2017)
Year: 2017
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Book
Recommended previous knowledge and skills
  • Prerequisite for the course is the successful completionof K1
  • Registration will take place via LPIS during the specified time period
  • Maximum 30 participants


Availability of lecturer(s)
Per E-Mail:


Unit details
Unit Date Contents
1 18.12.2019

09.00-18.00 Uhr

Basic visual skills

2 20.12.2019

09.00-18.00 Uhr

Coaching of visual group projects

3 07.01.2020

09.00-18.00 Uhr

Presentation and discussion of group  projects


For feedback and further details about your grade, please contact Mr. Hienerth as soon as possible after your last class. (we would like to point out that you have to use your WU e-mail account)

Last edited: 2019-12-03