0457 Discover Tourism: Current Issues and Challenges
Dr. Claudia Bauer-Krösbacher, Dr. Margit Kastner
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
26.09.2019 bis 02.10.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Freitag 04.10.2019 09:00 - 12:30 TC.5.04
Samstag 05.10.2019 09:00 - 12:30 TC.5.04
Freitag 11.10.2019 09:00 - 12:30 TC.5.02
Samstag 12.10.2019 09:00 - 12:30 TC.5.02
Freitag 08.11.2019 09:00 - 12:30 TC.1.02
Freitag 15.11.2019 09:00 - 14:00 TC.3.08

Inhalte der LV

  • Introduction to tourism
  • Tourism Consumer Behaviour
  • Insights into different sectors of tourism
  • Selected issues related to the tourism destination

Lernergebnisse (Learning Outcomes)

  • identifying and assessing the scope of the hospitality industry;
  • explaining the nature, purpose, and classification of attractions;
  • defining those aspects of socio-cultural behaviour that are most susceptible to tourism activity and most likely to be influenced and changed as a result of it;
  • assessing the different ways that tourism can pursue sustainability objectives and the limitations likely to be experienced;
  • knowledge of the factors influencing the buyer decision process in tourism;
  • in particular an understanding of the theory of motivation;
  • an understanding of the reasons why we measure both international and domestic demand;
  • a knowledge of the main methods used to measure tourism demand;
  • be familiar with the nature and structures of intermediation and the arguments for and against dis-intermediation of distribution channels in tourism;
  • an understanding of how to do research.

Regelung zur Anwesenheit

Each student is allowed to miss up to 4 lecture hours (= 180 minutes) in total.

  • However, you have to be present to hold the oral presentation.
  • There is no possibility to make up missed quizzes.
  • Be aware that you might loose valuable credits (grading component: individual contributions - meaningful participation during discussions).
  • Compensation work is not planned!


  • reading assignments
  • group work assignments for preparing presentations: literature review, cricital reflection, summaries
  • presentations by lecturers
  • presentations by student groups
  • class room discussion
  • field study

Leistung(en) für eine Beurteilung

Total credits: 100

  • exam: 40 credits (book-chapters & add-ons presented in class)
  • individual contributions: 20 credits (meaningful participation during discussions; not attendance!)
  • evaluation sheet for the mystery check: 10 credits
  • presentation (slides and your oral presentation): 30 credits

A minimum of 60 % of the 100 credits attainable is required to pass the course.

  • 60 % - 69 % -> Grade 4­
  • 70 % - 79 % -> Grade 3
  • 80 % - 89 % -> Grade 2
  • 90 % - 100 %-> Grade 1

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

For participants of the Cross-Functional Management Program, WU incoming exchange students and BBE-students (free elective).

If you have questions concerning enrolment and waiting lists, please contact the CFM-Coordinator at When organizing the waiting list, CFM students with greater academic progress (“Studienfortschritt”) will be prioritized.

All students must attend the first class!


1 Autor/in: Cooper, C. Fletcher, J., Fyall, A. Gilbert, D., Wanhill, S.

Tourism. Principles and Practice

Chapter  0: Introduction to Tourism
Chapter  1: Managing Tourism Demand
Chapter  3: Measuring Tourism Demand
Chapter  2: Tourism Consumer Behaviour  
Chapter 12: Intermediaries
Chapter 10: Attractions
Chapter 11: Accommodation
Chapter  7: Socio-cultural Impact of Tourism
Chapter  8: Sustainable Tourism

Verlag: Pearson Education
Auflage: 3rd
Anmerkungen: 4th edition is also fine
Jahr: 2005
Prüfungsstoff: Ja

Erreichbarkeit des/der Vortragenden

Claudia Krösbacher:

Margit Kastner:


Instructions for Field Study

Zuletzt bearbeitet: 29.07.2019