- Introduction to tourism
- Tourism Consumer Behaviour
- Insights into different sectors of tourism
- Selected issues related to the tourism destination
- identifying and assessing the scope of the hospitality industry;
- explaining the nature, purpose, and classification of attractions;
- defining those aspects of socio-cultural behaviour that are most susceptible to tourism activity and most likely to be influenced and changed as a result of it;
- assessing the different ways that tourism can pursue sustainability objectives and the limitations likely to be experienced;
- knowledge of the factors influencing the buyer decision process in tourism;
- in particular an understanding of the theory of motivation;
- an understanding of the reasons why we measure both international and domestic demand;
- a knowledge of the main methods used to measure tourism demand;
- be familiar with the nature and structures of intermediation and the arguments for and against dis-intermediation of distribution channels in tourism;
- an understanding of how to do research.
Each student is allowed to miss up to 4 lecture hours (= 180 minutes) in total.
- However, you have to be present to hold the oral presentation.
- There is no possibility to make up missed quizzes.
- Be aware that you might loose valuable credits (grading component: individual contributions - meaningful participation during discussions).
- Compensation work is not planned!
- reading assignments
- group work assignments for preparing presentations: literature review, cricital reflection, summaries
- presentations by lecturers
- presentations by student groups
- class room discussion
- field study
Total credits: 100
- exam: 40 credits (book-chapters & add-ons presented in class)
- individual contributions: 20 credits (meaningful participation during discussions; not attendance!)
- evaluation sheet for the mystery check: 10 credits
- presentation (slides and your oral presentation): 30 credits
A minimum of 60 % of the 100 credits attainable is required to pass the course.
- 60 % - 69 % -> Grade 4
- 70 % - 79 % -> Grade 3
- 80 % - 89 % -> Grade 2
- 90 % - 100 %-> Grade 1
For participants of the Cross-Functional Management Program, WU incoming exchange students and BBE-students (free elective).
If you have questions concerning enrolment and waiting lists, please contact the CFM-Coordinator at firstname.lastname@example.org. When organizing the waiting list, CFM students with greater academic progress (“Studienfortschritt”) will be prioritized.
All students must attend the first class!