0600 Fundamentals of Strategic Management
Univ.Prof. Dr. Werner H. Hoffmann, Ann-Kathrin Herfeld, MSc(WU),MIM(CEMS)
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
12.09.2019 bis 24.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Wochentag Datum Uhrzeit Raum
Dienstag 01.10.2019 08:00 - 18:00 D5.0.001
Mittwoch 02.10.2019 08:00 - 18:00 D5.0.001
Mittwoch 09.10.2019 09:00 - 13:00 TC.3.10
Mittwoch 16.10.2019 09:00 - 13:00 TC.3.10
Mittwoch 23.10.2019 09:00 - 13:00 TC.3.10
Mittwoch 30.10.2019 09:00 - 10:30 D5.0.001
Mittwoch 06.11.2019 11:00 - 13:30 TC.5.27
Mittwoch 06.11.2019 17:30 - 19:00 D5.0.002
Mittwoch 13.11.2019 09:00 - 11:30 TC.3.09
Dienstag 19.11.2019 17:00 - 19:00 D5.0.001
Mittwoch 20.11.2019 08:30 - 13:30 TC.3.11
Mittwoch 27.11.2019 14:30 - 16:30 D5.0.001

Inhalte der LV

This course provides students with an in-depth understanding of how firms develop corporate and business strategies (strategy development) and how they can translate their strategies into employee action (strategy implementation).

Strategic management deals with the basic question why and how firms can achieve sustained competitive advantage and how they can translate competitive advantage into superior financial performance. In principle, there exist twolines of reasoning to explain the origins and sources of competitive advantageand superior firm performance: the market-based view and the resource-based view.

Very recently, these two schools of thought are complemented by more dynamic theories of strategic management (e.g., dynamic capabilities). In this course the students will receive a broad and thorough understanding of the theoretical foundations of strategic management and how they can be used to craft and implement winning strategies in today´s challenging business world.

Topics covered by the course:

  • Theoretical foundations of strategic management
  • Competitive strategy analysis and design
  • State of the art strategy topics
  • Business model innovation
  • Business eco systems
  • Disruptive Innovation
  • Strategy process / practice
  • Alliances and M&As

Lernergebnisse (Learning Outcomes)

After completing this course students will have the ability to:

  • apply state-of-the-field theories of strategy to solve problems of strategic management in the business world
  • carry out strategy analysis in a systematic and thorough way
  • design winning strategies at both the business and the corporate level
  • explain and analyze the relationship between competitive advantage and strategic performance
  • efficiently work and communicate in a team
  • work on solutions for challenging and complex practical problems
  • improve their oral and written communication and presentation skills
  • engage in active discussions
  • translate insights from class discussion to practical problems

Regelung zur Anwesenheit

Attendance of 80% is required. Please inform the instructor about any absence prior to the session. Unexcused absence results in failing the class. The last session is the final exam.



The course will combine various learning methods to deliver the different topics to the students. These will include readings, lectures, open class discussions, student presentations in class, a strategy simulation game and case studies. Guest speakers will add additional perspectives to the class.

Leistung(en) für eine Beurteilung

Grading scale:

Excellent (1)      


Good (2)          

75.0% -<87.5%

Satisfactory (3)  

62.5% -<75.0%

Sufficient (4)   

50.0% -<62.5%

Fail (5)            



The final grade of the course will depend on:

5% entry exam (individual assessment)

20% midterm exam (individual assessment)

35% final exam (individual assessment)

10% case study preparation and presentation (group assessment)

20% performance in the simulation (group assessment)

10% participation in class (individual assessment)


1 Autor/in: Frank T. Rothaermel

Strategic Management: Concepts and Cases

Verlag: Mcgraw-Hill Higher Education (2012)
Auflage: 2012
Anmerkungen: MHID: 0071317910; ISBN: 978-0-07-131791-7
Jahr: 2012
Prüfungsstoff: Ja
Empfehlung: Unbedingt notwendige Studienliteratur für alle Studierenden
Art: Buch

Erreichbarkeit des/der Vortragenden

by e-mail

Zuletzt bearbeitet: 26.08.2019