In a business environment characterized by globalization, digitalization, and disrupting technological change as well as rapidly changing customer needs, entrepreneurship and innovation become essential for gaining and sustaining competitive advantage. This relentlessly changing business environment also continuously facilitates opportunities for both entrepreneurial individuals and established firms.
In this course, students will gain an understanding on how entrepreneurs can use their limited resources effectively to leverage the full potential of their business ideas and how established firms can manage innovation systematically without limiting entrepreneurial thinking and acting of their employees. According to this dual focus, the course is divided in an entrepreneurship part lectured by Peter Keinz (November classes) and an innovation part taught by Christian Garaus (December classes).
In the entrepreneurship part, students will learn how to identify, evaluate, and exploit business opportunities. Special focus will be placed on topics like managing a start-up, funding new ventures, business model innovation, and marketing innovative products and services.
The innovation part will focus on contemporary methods for management innovation and highlight the interplay of innovation management with strategy and organization. Such aspects include technology strategy, portfolio management of new product development projects, and innovation culture. Specific emphasis will be given on the recent trend towards open innovation and new forms of organizing for innovation.
For both blocks, practitioners will be invited as guest speakers. They will give insights into their personal experience with founding a venture and managing innovation in established organization, respectively, and answer students’ questions.