0654 Fundamentals of Entrepreneurship and Innovation Management
Dr. Christian Garaus, Assoz.Prof Dr. Peter Keinz
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
16.09.2019 bis 27.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Wochentag Datum Uhrzeit Raum
Dienstag 01.10.2019 08:00 - 18:00 D5.0.001
Mittwoch 02.10.2019 08:00 - 18:00 D5.0.001
Donnerstag 07.11.2019 14:30 - 18:30 D5.1.004
Donnerstag 14.11.2019 13:00 - 17:00 D5.1.004
Donnerstag 21.11.2019 13:00 - 17:00 D5.1.004
Donnerstag 28.11.2019 09:30 - 12:30 D5.1.003
Donnerstag 28.11.2019 13:00 - 18:30 D5.1.004
Dienstag 03.12.2019 17:00 - 19:00 TC.4.03
Donnerstag 05.12.2019 13:00 - 17:00 D5.1.004
Donnerstag 12.12.2019 09:00 - 11:00 TC.1.02
Donnerstag 19.12.2019 13:00 - 17:00 D5.1.004

Inhalte der LV

In a business environment characterized by globalization, digitalization, and disrupting technological change as well as rapidly changing customer needs, entrepreneurship and innovation become essential for gaining and sustaining competitive advantage. This relentlessly changing business environment also continuously facilitates opportunities for both entrepreneurial individuals and established firms.

In this course, students will gain an understanding on how entrepreneurs can use their limited resources effectively to leverage the full potential of their business ideas and how established firms can manage innovation systematically without limiting entrepreneurial thinking and acting of their employees. According to this dual focus, the course is divided in an entrepreneurship part lectured by Peter Keinz (November classes) and an innovation part taught by Christian Garaus (December classes).

In the entrepreneurship part, students will learn how to identify, evaluate, and exploit business opportunities. Special focus will be placed on topics like managing a start-up, funding new ventures, business model innovation, and marketing innovative products and services.

The innovation part will focus on contemporary methods for management innovation and highlight the interplay of innovation management with strategy and organization. Such aspects include technology strategy, portfolio management of new product development projects, and innovation culture. Specific emphasis will be given on the recent trend towards open innovation and new forms of organizing for innovation.

For both blocks, practitioners will be invited as guest speakers. They will give insights into their personal experience with founding a venture and managing innovation in established organization, respectively, and answer students’ questions.

Lernergebnisse (Learning Outcomes)

After completing this course students will have the ability to:

  • Understand basic entrepreneurship and innovation theories and their practical relevance
  • Understand the importance of theory for entrepreneurial management practice
  • Understand the dynamic nature of innovation and corresponding implications for strategic management and management control
  • Critically reflect on modern approaches to entrepreneurship and innovation management

Apart from that, completing this course will contribute to the students’ ability to:

  • Efficiently work and communicate in a team
  • Work on solutions for challenging and complex practical problems
  • Improve their oral and written communication and presentation skills
  • Translate insights from class discussion to practical problems
  • Be more comfortable with ambiguity and complexity in business decision making
  • See business challenges as holistic rather than compartmentalized

Regelung zur Anwesenheit

To complete this course with a positive grade, students must attend 80% of scheduled classes


The course will combine various learning methods to deliver the different topics to the students. These will include readings, lectures, input from guest speakers, student presentations in class, and case studies.

Leistung(en) für eine Beurteilung

The final grade of the course will depend on:

  • Written exam – Entrepreneurship part: 20 % (individual assessment)
  • Written exam – Innovation part: 20 % (individual assessment)
  • Case study – Oral presentation: 30% (group assessment)
  • Case study – Paper: 30% (group assessment)
  • Individual up/down-grading (assignments & class participation)

Zuletzt bearbeitet: 17.04.2019