Syllabus

Titel
0794 Personal Skills
LV-Leiter/innen
Richard Olbrecht, MSc (WU)
Kontakt
  • LV-Typ
    PI
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
17.09.2019 bis 27.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Termine
Wochentag Datum Uhrzeit Raum
Freitag 11.10.2019 09:00 - 18:00 D5.1.004
Samstag 12.10.2019 09:00 - 17:30 D5.1.004

Inhalte der LV

This seminar, jointly held with FehrAdvice & Partners Austria, will focus on developing a business case related to 'behavioral economics and relational marketing'.

Lernergebnisse (Learning Outcomes)

After completing this course, students will have the ability to:  

  • Understand and apply the fundamentals of business cases
  • Critically reflect on business cases
  • Know how to break down and analyse business cases
  • Develop and support a strategy that lead to competitive advantage
  • Provide strong justification and support for strategic choices
  • Understand the team-based approach to problem identification and resolution

Regelung zur Anwesenheit

Attendance: In order to successfully pass this course, your absence is limited to 20% of our appointments.

Please note that the full-time presence at the first day of the course is obligatory!

Lehr-/Lerndesign

The course will combine various learning methods to deliver the different topics to the students. These will include theory input, open class discussions, interactive team work, students' presentations, hands-on exercises and role plays.

Leistung(en) für eine Beurteilung

50% final presentation (group assessment)

25% in-class training (individual assessment)

25% reflection paper (individual assessment)

In order to pass the class, all of these performance indicators have to be positive!

Zuletzt bearbeitet: 03.10.2019



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