0859 Communication
PD Michail Kokkoris, Ph.D.
Contact details
Weekly hours
Language of instruction
09/09/19 to 09/30/19
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 10/10/19 10:00 AM - 01:00 PM D4.0.022
Thursday 10/17/19 10:00 AM - 01:00 PM D4.0.022
Thursday 10/24/19 10:00 AM - 01:00 PM D4.0.022
Thursday 10/31/19 10:00 AM - 01:00 PM D4.0.022
Thursday 11/07/19 10:00 AM - 01:00 PM D4.0.022
Thursday 11/14/19 10:00 AM - 01:00 PM D4.0.022
Thursday 11/21/19 10:00 AM - 01:00 PM D4.0.022
Thursday 11/28/19 10:00 AM - 01:00 PM TC.3.03

This course provides students with a sound understanding of marketing communication tools, message and content creation, psychological foundations of learning and memory, as well as ethical considerations in advertising.

Learning outcomes

Upon completion of this course, students will be able to research and evaluate a company's communication strategy as well as develop their own effective communication strategies. Specifically, they will be able to assess existing tools with regards to their own objectives and target groups. Students will also familiarize themselves with a wide range of marketing communications and learn to distinguish between different types. Moreover, they will be able to choose marketing instruments that are suitable for specific communication objectives as well as understand how integrated marketing communication works. Students will also acquire fundamental knowledge of psychological theories about learning, memory, attitude formation and communication. Finally, we will also talk about ethical, legal and societal boundaries of marketing communication.

Attendance requirements

Attendance is mandatory (maximum 2 absence sessions).

Teaching/learning method(s)

This course is condensed into eight individual sessions and aims to equip students with relevant knowledge as well as skills. It will combine interactive lecture elements with group and individual tasks. Teaching methods include but are not restricted to:

  1. conventional lecture elements
  2. classroom discussions
  3. case analyses
  4. practitioner talks

Throughout, students will be asked to tackle and prepare various tasks. Attendance and participation is expected throughout the course.


Assessments reflect the learning goals of this module.

Overall, students can achieve a maximum of 100 points, which are distributed as follows:

Written examinations - 30 points each: There will be two written examinations, each one dealing with a subset of the lecture topics. The first exam will take place on 31.10.2019 and the second one on 28.11.2019.

Individual assignment - 40 points: Students will have to work on individual assignments that reflect the various topics discussed in class. Topics and information will be distributed in class.

The final grade will be determined as follows:

  • 0-59 points - fail (nicht genügend)
  • 60-69 points - pass (genügend)
  • 70-79 points - satisfactory (befriedigend)
  • 80-89 points - good (gut)
  • 90-100 - points - excellent (sehr gut)
Prerequisites for participation and waiting lists
Successful admission to the SBWL Consumer Research & Marketing Communication
Unit details
Unit Date Contents
1 10.10.2019
Last edited: 2019-10-17