0895 International Marketing and Management I: International Management B
Dr. Brigitte Bojkowszky
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
20.09.2019 bis 29.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Dienstag 08.10.2019 13:30 - 16:30 TC.4.14
Dienstag 15.10.2019 13:30 - 17:30 TC.4.14
Dienstag 22.10.2019 13:30 - 17:30 TC.4.14
Dienstag 29.10.2019 13:30 - 17:30 TC.4.14
Dienstag 05.11.2019 13:30 - 17:30 TC.4.14
Dienstag 12.11.2019 13:30 - 17:30 TC.4.14
Mittwoch 20.11.2019 11:30 - 13:00 TC.0.03 WIENER STÄDTISCHE

Inhalte der LV

This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.


Lernergebnisse (Learning Outcomes)

After completion of this course, students will be able to:

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments

Regelung zur Anwesenheit

Please attend classes regularly; attendance of the first session is indispensable because of group building etc.



Lectures, cases, workshops and discussions will lead to a better understanding of international management challenges.

Leistung(en) für eine Beurteilung


  • Comprehensive case presentation 12%
  • Term project presentation 20%
  • Group work - topic presentation 5%
  • In-class workshop and presentation 3%
  • Peer rating 10%
  • Exam 50%



    Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

    For participants of the Cross-Functional Management program and WU incoming exchange students.

    For questions concerning enrolment and waiting lists please contact the CFM coordinator at

    All students must attend the first class!


    1 Autor/in: Deresky, Helen
    Titel: International Management

    Verlag: Addison-Wesley
    Auflage: 9th ed.
    Jahr: 2017
    Empfehlung: Stark empfohlen (aber nicht absolute Kaufnotwendigkeit)
    Art: Buch

    Erreichbarkeit des/der Vortragenden

    Dr. Brigitte Bojkowszky:

    For administrative matters and registration please contact


    THIS COURSE IS EQUIVALENT TO OTHER COURSES IN INTERNATIONAL MANAGEMENT AT THE WU. PLEASE MAKE SURE TO REGISTER FOR ONE OF THESE ONLY. Please attend classes regularly; attendance of the first session is indispensable because of group building etc. All material for this course will be available via the learn@wu platform.

    Incoming exchange students receive 6 ECTS-credits for this course.


    Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

    Einheit Datum Inhalte


    Lecture: Assessing the Environment


    Lecture: Reflecting the Environment: CSR and Ethics 

    Group work – topic presentation: CAGE Framework - Ghemawat, Pankaj.2001. Distance Still Matters. Harvard Business Review, 137.

    Lecture: Understanding the Role of Culture


    Lecture: Understanding the Role of Culture contd.

    Lecture: Cross-Cultural Communication & Negotiation 

    Comprehensive Case Presentation 1: Vodafone in Egypt

    Comprehensive Case Presentation 2: Ikea

    Comprehensive Case Presentation 3: Alibaba vs Tencent


    Lecture: Formulating Strategy

    Comprehensive Case Presentation 4: Walmart

    In-class workshop and presentation: Culture & cross border negotiations 


    Lecture: Global Alliances & Strategy Implementation

    Comprehensive Case Presentation 5: Haier

    Comprehensive Case Presentation 6: FCA

    Q&A Term project 


    Term Project Presentations

    Peer rating 

    7 Exam
    Zuletzt bearbeitet: 03.08.2019