This course deals with issues of international management, NOT international marketing!
In the course we will examine cross-cultural and international management issues and analyze the challenges of managing in an international marketplace. We will discuss cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.
Even though the title "International Marketing and Management I" seems to indicate a logical order of courses (first IMM I and then IMM 2), this is definetely NOT the case. I.e., you can start with either course and potentially continue with the other the following term, or you can take both course in the same term.
After completion of this course, students will be able to
- Realize the challenges a global company is facing in an international market environment and ways it can deal with them
- Understand key theoretical concepts including insights into latest research findings in international management
- Utilize these concepts in a correct manner to solve managerial challenges in international management
- Organize teamwork and strengthen their presentation skills
- Develop critical thinking and defend their developed arguments.
You MUST without exception attend the first and the last class of this course. Apart from these two you can miss one class without further notice.
Lectures, cases, videos, discussions, and an integrative term project will lead to a better understanding of challenges in international management and ways to deal with them.
GROUP LEVEL (40%)
- Project (20%)
- Case presentation (10%)
- Article or other presentation (10%)
INDIVIDUAL LEVEL (60%)
- Quiz (10%)
- Class participation (10%)
- Peer rating (10%)
- Exam (30%; 30 minutes; minimum to achieve: 50%)
The overall grading scheme of the of the course will be as follows (total 100%)
- 90 - 100 - excellent (grade 1)
- 80 - 92 - good (grade 2)
- 70 - 81 - satisfactory (grade 3)
- 60 - 70 - sufficient (grade 4)
- below 60 - failed (grade 5).
Please attend classes regularly; attendence of the first session is indispensable because of group building etc.; apart from the first class, you may miss two classes.
For participants of the Cross-Functional Management program and WU incoming exchange students.
For questions concerning enrolment and waiting lists please contact the CFM coordinator at email@example.com
All students must attend the first class!
Dr. Elisabeth Götze: firstname.lastname@example.org
Foradministrative matters and registration please contact email@example.com
This class deals with issues of international management, it is no international marketing class!
Moreover, it is equivalent to other courses in international management at WU. Please make sure to register for one of these only.
All information is subject to change.