0897 International Marketing and Management I: International Management C
Dr. Elisabeth Götze
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
20.09.2019 bis 29.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Donnerstag 10.10.2019 09:00 - 12:00 TC.5.14
Donnerstag 17.10.2019 09:00 - 12:00 D1.1.074
Donnerstag 07.11.2019 09:00 - 12:00 D1.1.074
Donnerstag 14.11.2019 09:00 - 12:00 EA.5.044
Donnerstag 21.11.2019 09:00 - 12:00 TC.5.12
Donnerstag 28.11.2019 09:00 - 12:00 TC.4.15
Donnerstag 05.12.2019 09:00 - 12:00 EA.5.030
Montag 09.12.2019 12:00 - 13:00 TC.1.01 OeNB

Inhalte der LV

This course deals with issues of international management, NOT international marketing!

In the course we will examine cross-cultural and international management issues and analyze the challenges of managing in an international marketplace. We will discuss cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.

Even though the title "International Marketing and Management I" seems to indicate a logical order of courses (first IMM I and then IMM 2), this is definetely NOT the case. I.e., you can start with either course and potentially continue with the other the following term, or you can take both course in the same term.

Lernergebnisse (Learning Outcomes)

After completion of this course, students will be able to

  • Realize the challenges a global company is facing in an international market environment and ways it can deal with them
  • Understand key theoretical concepts including insights into latest research findings in international management
  • Utilize these concepts in a correct manner to solve managerial challenges in international management
  • Organize teamwork and strengthen their presentation skills
  • Develop critical thinking and defend their developed arguments.

Regelung zur Anwesenheit

You MUST without exception attend the first and the last class of this course. Apart from these two you can miss one class without further notice.


Lectures, cases, videos, discussions, and an integrative term project will lead to a better understanding of challenges in international management and ways to deal with them.

Leistung(en) für eine Beurteilung


  • Project (20%)
  • Case presentation (10%)
  • Article or other presentation (10%)


  • Quiz (10%)
  • Class participation  (10%)
  • Peer rating (10%)
  • Exam (30%; 30 minutes; minimum to achieve: 50%)

The overall grading scheme of the of the course will be as follows (total 100%)

  • 90 - 100 - excellent (grade 1)
  • 80 - 92 - good (grade 2)
  • 70 - 81 - satisfactory (grade 3)
  • 60 - 70 - sufficient (grade 4)
  • below 60 - failed (grade 5). 

Please attend classes regularly; attendence of the first session is indispensable because of group building etc.; apart from the first class, you may miss two classes.

    Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

    For participants of the Cross-Functional Management program and WU incoming exchange students.

    For questions concerning enrolment and waiting lists please contact the CFM coordinator at

    All students must attend the first class!


    1 Autor/in: Deresky, Helen
    Titel: International Management. Managing Across Borders and Culture. Global Edition.

    Verlag: Pearson
    Auflage: 9th ed.
    Jahr: 2016
    Prüfungsstoff: Ja
    Empfehlung: Unbedingt notwendige Studienliteratur für alle Studierenden
    Art: Buch

    Erreichbarkeit des/der Vortragenden

    Dr. Elisabeth Götze:

    Foradministrative matters and registration please contact


    This class deals with issues of international management, it is no international marketing class!

    Moreover, it is equivalent to other courses in international management at WU. Please make sure to register for one of these only.

    All information is subject to change.

    Additional information on learn@WU platform

    Some material for this course will be available on the learn@wu platform.

    Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

    Einheit Datum Inhalte
    • Organisational issues
    • Lecture: Assessing the Environment
    • Lecture: Global Alliances
    • Paper: Hughes, J. & Weiss, J. (2008), Simple Rules for Making Alliances Work. Harvard Business Review 85 (11), 122-131
    • Case: Fiat Chrysler Automobiles N.V. (2015): From an Alliance to a Cross-Border Merger
      • Lecture: CSR and Ethics
      • Paper: Porter, M.E. & Kramer, M.R. (2011), The Big Idea: Creating Shared Value. Harvard Business Review, 89 (1), 62-77
      • Case: Facebooks's Initiative: Serving the Bottom of the Pyramid?
        • Quiz
        • Lecture: Understanding the Role of Culture
        • Presentation: Meyer, E. (2015), When Culture Doesn’t Translate. Harvard Business Review, 93 (10), 66-72
        • Case: Vodafone in Egypt: national Crisis and Their Implications for Multinational Corporations
        • Lecture: Cross-Cultural Communication & Negotiation
        • Paper: Sebenius, J. K. (2002), The Hidden Challenge of Cross-Border Negotiations. Harvard Business Review, 80 (3), 76-85
        • Case: Hailing a New Era: Haier in Japan
        • Guest speaker: Mag. Johannes Becker, partner of TPA Romania, on managerial challenges of doing business in RomaniaLecture: Formulating Strategy
        • Paper: Ghemawat, P. (2007), Managing Differences. Harvard Business Review, 85 (3), 59-68
        • Case: Business Model and Competitive Strategy of IKEA in India
        • Exam preparation
        • Project: Q&A / feedback
        • Group project presentations
        • Exam
        • Peer rating
        Zuletzt bearbeitet: 29.10.2019