0913 International Strategic Management II
Dr. Tobias Knoll
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
25.09.2019 bis 27.10.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Wochentag Datum Uhrzeit Raum
Freitag 22.11.2019 15:00 - 20:00 D5.1.002
Freitag 29.11.2019 15:00 - 20:00 D5.1.004
Freitag 06.12.2019 15:00 - 20:00 D5.1.004
Freitag 13.12.2019 15:00 - 20:00 D3.0.218
Donnerstag 19.12.2019 17:00 - 19:00 TC.1.01 OeNB

Inhalte der LV

Building on the content of ISM 1, International Strategic Management 2 briefly introduces the basics of strategic management and strategic analysis. The focus of the course, however, lies on strategy formulation. In this regard the key areas of business as well as corporate strategy are covered. The course further explores the tools and concepts of diversification, vertical integration, acquisitions, alliances and global strategy. Eventually, the important area of strategy implementation is discussed.

Lernergebnisse (Learning Outcomes)

Students who have passed this course successfully are able to:


  • explain the nature and purpose of strategic management 
  • describe the two generic business strategies and understand their differences
  • discuss potential implications of diversification and vertical integration on firm performance
  • explain the main differences between acquisitions and alliances
  • identify drivers that shape global strategies 
  • name and describe forces which influence firms' ability to compete in a global market
  • explain the most important factors of successful strategy implementation


Apart from these skills, students further develop their social skill-set through demanding group assignments. By the end of the course, students are able to systematically solve in-depth case studies and provide solutions to strategic problems and assess their impact on firm performance.    

Regelung zur Anwesenheit

All students must attend the first class!

Attendance in all four block-sessions is required! You are only allowed to miss one half of a session. Unexcused absence results in failing the class. The last two hour session in the schedule constitutes the final exam. If you know that you will have conflicts with other classes, please register for another one of the two remaining International Strategic Management classes.


The course International Strategic Management 2 involves different teaching methods including in-class discussions, case studies, reading assignments, group assignments and oral presentations. The content and structure of the course is closely tied to the book "Strategic Management" by Frank T. Rothaermel and covers the most important aspects of modern international strategic management.  

Leistung(en) für eine Beurteilung

Individual in-class participation 5%

Mini-quizzes 5%

Group assignments 40%

Final exam 50%



1 Autor/in: Frank T. Rothaermel
Titel: Strategic Management: Concepts and Cases

Verlag: Mcgraw-Hill Higher Education (2012)
Auflage: 2012
Anmerkungen: MHID: 0071317910; ISBN: 978-0-07-131791-7
Jahr: 2012
Prüfungsstoff: Ja
Empfehlung: Unbedingt notwendige Studienliteratur für alle Studierenden
Art: Buch

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

For participants of the Cross-Functional Management Program, WU incoming exchange students and BBE-students (free elective).

If you have questions concerning enrolment and waiting lists, please contact the CFM-Coordinator at When organizing the waiting list, CFM students with greater academic progress (“Studienfortschritt”) will be prioritized.

All students must attend the first class!

Empfohlene inhaltliche Vorkenntnisse

No prior knowledge in the field of strategic management is required!

Erreichbarkeit des/der Vortragenden

If you have any questions concerning this course content please feel free to contact me.  


Since this course is held in a blocked format, attendance in all four sessions is mandatory. You are only allowed to miss half of a session.

Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Strategic Management Process

Chapter 8: Corporate Strategy: Vertical Integration and Diversification  


Chapter 9: Corporate Strategy: Acquisitions, Alliances, and Networks

Chapter 10: Global Strategy: Competing Around the World 


Chapter 11: Organizational Design: Structure, Culture, and Control

Chapter 12: Corporate Governance, Business Ethics, and Strategic Leadership 

4 Group Assignment: Term Project Presentation and Discussion
5 Final Exam
Zuletzt bearbeitet: 29.07.2019