0965 Business Communication Skills Seminar B
Mag. Bernadette Höfer-Knudby, Ph.D., Dr. Milda Zilinskaite
Contact details
  • Type
  • Weekly hours
  • Language of instruction
09/13/19 to 09/23/19
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Day Date Time Room
Tuesday 10/01/19 08:30 AM - 01:30 PM TC.2.02
Monday 10/07/19 08:30 AM - 01:30 PM TC.5.14
Tuesday 10/08/19 08:30 AM - 01:30 PM TC.3.11


This course will deal with the following aspects in connection with business communication in English:

  •     Communicative competence
  •     Spoken and written fluency
  •     Coherence and cohesion
  •     Grammatical accuracy
  •     Phonological control

Learning outcomes

After completing this course, students should be better able, among other things, to

  • engage in strategic communication (oral and written)
  • understand the methods and nuances of communicating with diverse stakeholder groups
  • give clear, well-structured oral presentations
  • be able to recognise and apply persuasive rhetorical devices
  • give constructive feedback

Attendance requirements

You may miss NO MORE than a max. of 2 academic hours (that is, 2x45mins) across the entire course.

Teaching/learning method(s)

Students will be provided with various inputs outlining the basic skills required with regard to internal and external stakeholder communication. Based on that information, students will have to apply their theoretical know-how to practical use; this will include analysing and engaging in communication with a focus on persuasive rhetorical skills. Specific tasks in the course will include giving presentations and writing persuasive messages, as well as participating in spontaneous speaking activities.  


  • brief written tasks (in groups and individual); e.g., drafting a CoP letter (40%)
  • active participation in class discussions, group work (10%)
  • an in-class presentation (content, communication skills, persuasiveness, and language proficiency, 40%)
  • constructive feedback to other presentation groups (10%)

The passing grade is 60%.



You will be provided with input to read in preparation for the group discussion. You will also be expected to use some external sources to support and/or illustrate the points made in your presentation.

Additional (blank) field

Students will receive information about the course by email before the first session. Please ensure that you check your WU email addresses regularly!

Last edited: 2019-04-08