This course is taught in an interdisciplinary research format. While we will use examples from marketing, a large fraction of research projects in other subdisciplines of business administration (such as organizations, strategy, and management) and economics requires the utilization of quantitative research and econometric methods.

The course is designed to introduce and to discuss quantitative research methods, which include but are not limited to market response and econometric time-series models, stochastic repeat-buying models, logit/probit models, discrete choice models, and Bayesian statistical methods. The course also offers opportunities for in-depth discussion of specific methodological issues, depending on the research interests of the students.

The actual content and course structure will be customized to the specific requirements of the students, which we will discuss in the opening session. Thus, it is absolutely necessary that interested students are attending this first session.

Studentische Mindestanwesenheit: 60 %