Syllabus

Titel
1150 Pricing Project Challenge in a B2B-Marketing-Context
LV-Leiter/innen
Dipl.-Ing. Julian Hatbauer, Viktoria Patsios, MSc(WU),MIM(CEMS),BSc
Kontakt
  • LV-Typ
    PI
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
02.09.2019 bis 08.09.2019
Anmeldung über LPIS
Hinweise zur LV
Die Lehrveranstaltung wird nur im WS angeboten.
Planpunkt(e) Master
Termine
Wochentag Datum Uhrzeit Raum
Donnerstag 10.10.2019 09:00 - 17:00 D2.0.392
Donnerstag 24.10.2019 13:00 - 17:00 Extern
Donnerstag 07.11.2019 09:00 - 14:00 TC.5.14
Donnerstag 05.12.2019 13:00 - 17:00 Extern
Donnerstag 23.01.2020 09:00 - 17:00 D2.0.392

Inhalte der LV

The course simulates a real life consulting project with a strategy and marketing focus:

  • Starting with an introduction into relevant marketing and pricing theory the performance of a real case company will be analyzed by the students (split into several teams)
  • Analyses will be based on documents, transaction data (sales data) and interview role plays
  • Students will draw conclusions, consolidate findings and summarize recommendations in a final document
  • Each team will defend the results in a presentation in front of the case company board represented by the lecturers


Lernergebnisse (Learning Outcomes)

After completing this course students will be able to …

  • structure complex problems in a systematic way, comprise conclusions and derive recommendations (become familiar with consulting basics)
  • find solutions in team settings and facilitate the process
  • use office tools for analyses in a business environment
  • prepare presentations and speeches and perform at their best in business situations


Regelung zur Anwesenheit

Attendance policy: The learning objectives of this course heavily depend on an interactive element both among students and with the instructors. Thus, attending ALL course sessions is an absolute MUST and there will be group meetings with your fellow students between these sessions. If you have time restrictions which conflict your course attendance or feel that you will not be able to devote the time necessary to get prepared for the competitive students presentations taking place in the final session please let the instructors know in the first session or before.

Lehr-/Lerndesign

  • Theoretical input and practical cases
  • Performances (presentations, speeches, analyses) by the students
  • Group work
  • Coaching sessions


Leistung(en) für eine Beurteilung

Criteria - Evaluation level - Weighting:

  • Consulting project performance - Group - 70%
  • Active participation (in all sessions) - Individual - 20%
  • Peer review - Individual - 10%

Attendance policy: The learning objectives of this course heavily depend on an interactive element both among students and with the instructors. Thus, attending ALL course sessions is an absolute MUST and there will be group meetings with your fellow students between these sessions. If you have time restrictions which conflict your course attendance or feel that you will not be able to devote the time necessary to get prepared for the competitive students presentations taking place in the final session please let the instructors know in the first session or before.

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

Marketing Managment or Marketing Basic Course AND "Basic Excel skills (basic formulas, pivot tables etc.) required - advanced Excel skills (vlookup, sumproduct, index, calculated fields etc.) beneficial – VBA knowledge not required"

This course is part of the portfolio of elective courses of the Master of Science in Marketing program at WU. The course imparts in-depth knowledge in one or multiple selected specialized fields of marketing. The course builds on a strong foundation in marketing knowledge and skills which students acquire during the first year of WU's MSc Marketing program (this first year comprises 62.5 ECTS credits in total).

 

For MSc Marketing students, the successful completion of the following courses is a prerequisite for the admission to this elective course:

  • Customer-Centric Management (7.5 ECTS)
  • Consumer and Buyer Behavior (5 ECTS)
  • Marketing Research Design and Analysis (7.5 ECTS)

Additionally, MSc Marketing students are prepared for this elective course by taking courses in the following fields during their first year:

  • Global Marketing Strategy (5 ECTS)
  • Marketing Communications (7.5 ECTS)
  • New Product Development and Brand Management (7.5 ECTS)
  • Marketing Engineering and Marketing Models (5 ECTS)
  • Marketing Metrics and Performance Measurement (5 ECTS)

Moreover, this elective course builds on 45 ECTS credits in business administration which students had completed in order to be admitted to WU's MSc Marketing program.

Zuletzt bearbeitet: 03.09.2019



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