Digitalization is changing the way companies create and capture value across different industries. In media sector and creative industries, for instance, Netflix and Spotify need to come up with new digital products or new strategies that are appealing for customers and are able to compete with future incumbents. Disruption has even affected the pure manufacturing sector with Ford and Toyota competing not with each other but with the larger ecosystem including Google and Uber.
This course is designed to prepare students with fundamental elements of trend analysis and scenario planning. Students will have the opportunity to work on real-world problems of partner companies such as Nokia, Mondi, and A1 and solving them through applying state-of-art methods and techniques.
Choose this course, if you would like to learn
- to analyze relevant trends for an organization
- to create future scenarios based on key trends
- Come up with solution approaches for future business challenges
In addition, the course allows you
- to work with established companies
- to gain insights from and contacts with these companies
- to combine analytical abilities wtih creativity
In the E&I Scenario Planning: Anticipate Disruption course, students expand their understanding of and ability to apply theories of entrepreneurship and innovation. Students work on a real-world case with a partner company to deepen and broaden their skills. After successfully completing the course, students will be able to:
Project management skills
· Independently structure complex problems.
· Set up and manage innovation projects (addressing problems that are often poorly defined).
· Present group findings in a concise report.
· Manage a team and harness the strengths of every team member for a project.
· Efficiently communicate with team members, partner companies and stakeholders (making appointments, discussions, representation of the institute, etc.)
· Professionally communicate results in oral and written reports.
· Create and deliver professional presentations.
Subject-specific knowledge and its application
· Effectively gather and filter market data.
· Use scientific (qualitative and quantitative) methods to research and analyze market data in a meaningful way.
· Professionally analyze the target ecosystem and identify relevant future trends.
· Create sophisticated scenarios using scenario planning techniques and the appropriate analytical tools.
· Apply divergent thinking to increase creativity, identify multiple perspectives and arrive at a set goal
To complete this course with a positive grade, students must attend 80% of scheduled classes (exception: 100% attendance at literature test, kick-off and E&I Touchdown – event)
- 1 ½ day kick-off event with case study work, project selection, partner company meetings, and networking
- Group work on real-world projects with mentoring from course instructors and external coaches
- Workshops and regular coaching as needed for each team
- Periodic presentations of work in progress, mid-term and final presentations with partner company involvement
- Documentation of analyses and results in a final report
- Skills workshops on course content (project and team management, presentations, idea generation)
- Skills-workshops regarding the contents of the course (project- and team management, presentations, idea generation)
The final grade in the course will depend on:
· 10% literature test (in English / literature according to Learn@WU)
· 30% engagement in the project (attendance, contribution to classes, coachings and workshop, ability and willingness to implement feedback)
· 10% mid-term pitch
· 35% project result (quality of working papers, final business proposal and final pitch)
· 5% Touchdown (adherance to deadlines, implementation of feedback and quality of pitch)
· 10% reflection paper
Additionally, there will be mid-term and end of term peer ratings of the team members which may result in individual up- or downgradings.
Literature test: The aim of the compulsory literature test (1.10.2019 betweeen 8.00am and 9.00am) is to examine the necessary basic as well as specific knowledge in order to successfully work on your project.
If the literature test is not successfully passed, the Analyst Support Program (ASP) will be automatically applied. Within the Analyst Support Program, an individual performance has to be carried out in the further semester course, instead of the group work. In case of non-participation (only due to illness), a medical certificate must be presented. An alternative date will be offered for this purpose. You will receive detailed information about the content and location of the test after registration to the course.
Attendance: In order to successfully pass this course, your absence is limited to 20% of our appointments. Please note that the attendance of the literature test, the kick-off and the E&I Touchdown is obligatory!
Students enrolled in the Entrepreneurship and Innovation Specialization Program.
Please note that course registration is binding. The moment your registration is received, it is regarded as a clear commitment on your part. Students cannot transfer to another course (once the add/drop period is over) with no exceptions, as it would be unfair to other students (who might not have gotten into the course of their choice because of the spot you registered for). The number of students accepted to the course will only be expanded if there is no space in any other course 4/5.
ATTENTION – The abovementioned dates can change!
These dates are agreed either individually with lecturers and partner companies or take place off-campus. This is not uncommon in innovation projects. Detailed information regarding dates will be provided during the kick-off.
The literature (basis for the literature test) is available to download on learn@wu. (https://learn.wu.ac.at).