1165 Spatial Business Analytics
Ass.Prof. Mag.Dr. Petra Staufer-Steinnocher
Contact details
  • Type
  • Weekly hours
  • Language of instruction
10/17/19 to 10/24/19
Registration via LPIS
Notes to the course
This class is only offered in winter semesters.
Subject(s) Master Programs
Day Date Time Room
Monday 10/28/19 02:30 PM - 04:30 PM TC.3.21
Monday 11/04/19 02:30 PM - 06:30 PM TC.3.21
Monday 11/11/19 02:30 PM - 04:30 PM TC.3.21
Monday 11/18/19 02:30 PM - 04:30 PM EA.6.026
Monday 11/25/19 02:30 PM - 04:30 PM TC.3.21
Friday 12/06/19 09:00 AM - 01:00 PM D4.1.212 GIS Lab
Monday 12/09/19 01:30 PM - 05:30 PM TC.4.01
Friday 12/20/19 09:00 AM - 02:00 PM TC.5.27
Wednesday 01/08/20 09:00 AM - 01:30 PM D4.1.212 GIS Lab
Monday 01/13/20 09:00 AM - 12:00 PM D4.1.212 GIS Lab
Monday 01/27/20 09:00 AM - 03:00 PM TC.5.27
Wednesday 01/29/20 09:00 AM - 03:00 PM TC.3.21


This course explores the spatial aspects of business decisions. Hence, while much of economic geography is about processes of uneven regional development, this course, while acknowledging that decisions made by business will have an impact on regional development, will focus on the location decisions of businesses. Understanding how economically relevant spatial differences can be exploited and geographic distance, proximity and relations are key aspects to consider in strategic business decisions is essential for successful entrepreneurs and managers. The course will be taught through a combination of interactive lectures, practical computer sessions and student-led discussions and presentations of research projects developed in relation to an interesting spatial business problem.

Learning outcomes

Students will learn and understand the spatial aspects of strategic business decisions, learn how to use and employ Geographic Information Systems (GIS) to solve spatial allocation problems, and work with quantitative information to produce an empirically grounded research report. They will also get a better understanding how theories help them frame research projects and inform the methodological approach to successfully address particular research questions.

Featured methods include:

· Evaluation of target regions using regional socioeconomic data.

· Geomarketing: Defining and locating target groups by analyzing the spatial distribution of demand using concepts like HeatMaps, Hot Spot Analysis and Kernel Density estimation.

· Facility location: Determining (near) optimal locations for service and production facilities, shops, warehouses, etc.

· Vehicle Routing: Determine optimal routes for servicing a predefined set of customers.

Attendance requirements

Continuous assessment courses (PI) are high-interactive courses.

For a positive completion of the course an 80% presence is required.

Should there be an important reason for an absence in the course, then a maximum of 20% of the entire course duration can be missed. For cumulative absences of more than 20%, the course must be repeated. A confirmation (eg. a medical certificate) must be provided for the absence.

According to the examination regulations of the WU, important reasons are those which are outside the disposition of the student (illness, accident, death of a close relative). Professional obligations are not considered as an important reason within the meaning of the examination regulations, because they are in the disposition of the students.

Teaching/learning method(s)

Combination of interactive lectures, computer practicals, student presentations and group consultations.


· 10% class contribution

· 30% practical assignments

· 60% group project (total):

  •  10% presentation
  • 30% quality of analysis (solution strategy, usage of methods)
  • 20% final report

Prerequisites for participation and waiting lists

Positive Absolvierung der LV „Einführung in das Management“


1 Author: Fischer, M.M.

Wirtschaftsgeogaphie. Begleitscriptum zur Lehrveranstaltung.

Publisher: WU Wien
Edition: 3rd edition
Year: 2014
Recommendation: Strongly recommended (but no absolute necessity for purchase)
Type: Script
2 Author: Maier, G., and Tödtling, F.

Regional- und Stadtökonomik 1.

Publisher: Springer
Year: 2012
Recommendation: Strongly recommended (but no absolute necessity for purchase)
3 Author: Dicken, P.

Global Shift.

Publisher: Sage
Edition: 6th edition
Year: 2011
Recommendation: Strongly recommended (but no absolute necessity for purchase)

Availability of lecturer(s)

Petra Staufer-Steinnocher (, 
Institute for Economic Geography and GIScience

Office hours: by appointment




Please notice that the project reports of all groups are due at the end of the semester.

Unit details

Unit Date Contents
1 28.10.2019

Theory: Introduction to spatial concepts (2h)

Bring your brain to engage in discussion

2 04.11.2019

GIS Lab I: GIS basics (4h)

Do homework I (GIS tutorial)

3 11.11.2019

Theory: Business location decisions (2h)


4 18.11.2019

GIS Lab II: Geo-marketing  (2h)

Do homework II

5 25.11.2019

GIS Lab III: Location-allocation modelling (2h)

Do homework III

6 06.12.2019

Project-Coaching (2.5h)

Bring what you have so far

7 09.12.2019

Plenum: groups introduce case study projects

Prepare short presentation (max 5 slides or some ArcGIS Online demo, max. 10 minutes per group), short discussion

8 20.12.2019

Project-Coaching (2.5h)

Bring what you have so far

9 08.01.2020

Project-Coaching (2.5h)

Bring what you have so far

10 13.01.2020

Project-Coaching (2.5h)

Bring what you have so far

11 29.01.2020

Group presentation (3h)


12 31.01.2020

Group presentation (3h)


Last edited: 2019-12-06