Syllabus
Title
1178 Internationalization Strategies
Instructors
Dr. Björn Schmeißer
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/18/19 to 09/27/19
Registration via LPIS
Registration via LPIS
Notes to the course
Subject(s) Bachelor Programs
Dates
Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.
The course comprises lecture units, short student presentations, and case studies.
Last edited: 2019-10-17
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