Syllabus

Titel
1178 Internationalization Strategies
LV-Leiter/innen
Dr. Björn Schmeißer
Kontakt
  • LV-Typ
    PI
  • Semesterstunden
    2
  • Unterrichtssprache
    Englisch
Anmeldung
18.09.2019 bis 27.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Bachelor
Termine
Wochentag Datum Uhrzeit Raum
Donnerstag 17.10.2019 14:00 - 18:00 TC.4.17
Donnerstag 24.10.2019 14:00 - 18:00 TC.4.17
Donnerstag 31.10.2019 14:00 - 18:00 TC.4.17
Donnerstag 14.11.2019 14:00 - 18:00 TC.4.17
Donnerstag 21.11.2019 14:00 - 18:00 TC.4.17
Donnerstag 28.11.2019 14:00 - 18:00 TC.4.17

Inhalte der LV

Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.

Lernergebnisse (Learning Outcomes)

Students get to know theories, concepts and methods to enter international markets and understand their relevance for practical implementation.

Regelung zur Anwesenheit

Participants have to attend min. 80% of the sessions

Lehr-/Lerndesign

The course comprises lecture units, short student presentations, and case studies.

Leistung(en) für eine Beurteilung

Short Student Presentation     10% 

Case Study    30% 

Assessment of another Group's Presentation    10% 

Written Test    50%

Zuletzt bearbeitet: 17.10.2019



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