|Freitag||13.12.2019||09:00 - 20:30||D1.1.074|
Only 1% of startups attract funding. Figures that venture capitalists toss around do notlook much different – starting up a company is a tough racket. Of 10 startups funded, only three or four fail completely. Another three or four return the original investment, and one or two produce substantial returns. Obviously, knowing how to pitch (angel) investors and venture capital guys is key. According to the AngelList founders Naval Ravikant and Nabak Bivi, pitchingworks best, if startups have at least one of the following: Traction, showing growth in users or customers, social proof through a known committed investors or advisors, a beautiful product and – last but not least – a killer team, with deep domain experience, technical skills, startup experience or best of all, previous exits.
This lecture is all about pitching your project to investors and business partners. Various structural approaches to pitch decks, its key success factors as well as the dos and don’ts of pitching to top investors will be discussed.
Innovation, like creativity, requires discipline and is based on a discrete set of skills; consequently, it can be learned. It is not a personality or cultural trait. You might also realize that setting up a startup is a career and lifestyle option. Entrepreneurship does not hurt at all.
Attendance of whole seminar is mandatory. Students who miss a seminar without explanation in advance will get "no-Show" in CEMS database.
Best (industry) practices as well as the lecturer’s own pitch decks will be shared in order to fully understand the importance of pitching the right message to the right investor.
This course utilizes a combination of interactive lectures, in-class discussions as well as case studies. Working in small groups will be stressed throughout the course, so you will be able to demonstrate effective problem-solving and creative-thinking skills in real startup contexts.
2. Comprehensive project pitch (40%): students will prepare parts of a project pitch and then present their findings in class (students will be asked form a group for this task - each group should consist of 4 to 5 poeple)
3. Creative assignment in-class (20%)
Jason Cohen, 2010. 5 Lessons from 150 startup pitches:
Alleen Lee, 2011. Social Proof is the New Marketing:
Alan Gleeson, 2011. The importance of traction:
Brent Bowers, 2008. Love Your Idea (Don't Want to Finance It):
Asheesh Advani, 2005. How to Make the Kitchen Table Pitch:
Mark Suster, 2009. Entrepreneur DNA:
Alexander Pinter is a WU alumni and a former strategy consultant, who switched sides and co-founded the startup trayn.com. With this disruptive app, strength and conditioning coaches can create fully individualized sport-specific conditioning programs for athletes fast and easy. The product was officially launched in 2014 and is currently being used by selected US top teams.
You can directly reach out to him via e-mail: firstname.lastname@example.org In addition, if requested, he will be available immediately before or after regular class. The CEMS Office (Building D1, Room 3.010, Welthandelsplatz 1,1020 Wien) provides administrative support for this lecture.
Jana Salot (WU CEMS Program Manager), email@example.com
All relevant course material will be distributed in class.