The IMM Entry Exam is obligatory for all students willing to study the IMM specialization, starting with the 2 core courses  - Foundations and Applications in IMM. Please be aware that one of the requirements needed in order to register for the entry exam is that you already have completed the basic Marketing Course (please bring a copy of your Sammelzeugnis with you to the entry exam).

For the complete list of requirements please see the following link: https://www.wu.ac.at/en/imm/student-platform/bachelor/curriculum/

Please also note that you cannot start the IMM specialization or participate in the above mentioned courses if you have not passed the entry exam.

Date, time and place of the entry exam: Thursday, 5th September 2019, 1 pm - Teaching Center, TC.0.10 (Audimax).

You can register for the entry exam via the web for the course "Einstieg in die SBWL: Internationales Marketing Management"- #1440, from 26th August to 1st September, 2019. Please register for this course only!

Basic and background knowledge of International Marketing Management

The entry exam consists of two sections: (1) Marketing Basics and (2) specific topics on International Marketing Management based on the referenced articles.

(1) Marketing Basics

we recommend the following reading material:

Marketing Management, Global Edition, 15/E Philip Kotler Kevin Lane Keller ISBN-10: 1292092629 •ISBN-13: 9781292092621 ©2016 • Pearson • Paper, 832 pp Published 30 Apr 2015

If there are no more copies of this book available in the WU library, then you can also use another edition of this book but please note that the chapter titles in other editions may be numbered differently, so please take this into account when learning for the exam. 

The following list of topics should help you to focus on the most important concepts and models in marketing and to give you some orientation on what to prepare for the entry exam.

Developing Marketing Strategies and Plans (Chapter 2)

Collecting Information and Forecasting Demand (Chapter 3)

Conducting Marketing Research (Chapter 4)

Analyzing Consumer Markets (Chapter 6)

Identifying Market Segments and Targets (Chapter 9)

Setting Product Strategy (Chapter 13)

Developing Pricing Strategies and Programs (Chapter 16)

Designing and Managing Integrated Marketing Communications (Chapter 19)

Please note that all information is subject to change.

(2) Specific articles on International Marketing Management

Please follow the link below to learn@wu where you will find the list of readings/articles to download for the WS 2019/20 entry exam:

Link to follow soon.

The exam format consists of open ended questions and calculations, covering basic (40%) and specific (60%) marketing content

The exam language is English

The IMM Welcome Event for our new IMM students will take place on 30th September 2019 at 5 pm in AD.0.114 - Sitzungssaal 1