1853 ExInt III: International Business: Language and Communication Issues (Group 1)
ao.Univ.Prof. Dr. Alexander Beer
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
23.09.2019 bis 27.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Wochentag Datum Uhrzeit Raum
Montag 07.10.2019 09:00 - 11:30 D1.1.078
Montag 14.10.2019 09:00 - 14:00 D1.1.078
Montag 28.10.2019 09:00 - 14:00 D1.1.078
Montag 11.11.2019 09:00 - 14:00 D1.1.078
Montag 25.11.2019 09:00 - 14:00 D1.1.074

Inhalte der LV

This course will deal with a wide range of aspects related to international business, covering such areas as forms of market entry, cultural issues, or risk management, always from a Business English perspective. The development of one or more global companies will be used as a basis for those considerations, with a focus on the past, present and future exploits of the Walt Disney Company. In addition, current developments in the global business world will be discussed in each session.

Lernergebnisse (Learning Outcomes)

After completion of this course, students will be able to understand the specific English terminology relevant to the field and apply it in a variety of settings.

Regelung zur Anwesenheit

Full attendance is obviously recommended, but participants can miss a maximum of one session if absolutely necessary. Should they be scheduled to present in that session, some make-up performance will have to be arranged.


The class will include input from the lecturer as well as group work (primarily in the form of presentations).

Leistung(en) für eine Beurteilung

Students will be graded on the basis of active participation in class (including group presentations) as well as a written final test.

The overall grade is composed as follows:

Presentations: 50%

Participation: 20%

Final test: 30%

Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen

Successful completion of the first two English classes of the ExInt Master's program (corresponds roughly to C1 under the Common European Framework of Reference).

Empfohlene inhaltliche Vorkenntnisse

Basic knowledge of international marketing as covered (mostly in German) in the first two semesters of the Master's program.

Erreichbarkeit des/der Vortragenden

Usually before or after class, or by email at any time


Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

Einheit Datum Inhalte
1 07.10.2019


2 14.10.2019


3 28.10.2019


4 11.11.2019


5 25.11.2019


Zuletzt bearbeitet: 04.04.2019