1864 ExInt III: Wahlfach - Spatial Business Analytics
Ass.Prof. Mag.Dr. Petra Staufer-Steinnocher
  • LV-Typ
  • Semesterstunden
  • Unterrichtssprache
20.09.2019 bis 27.09.2019
Anmeldung über LPIS
Hinweise zur LV
Planpunkt(e) Master
Wochentag Datum Uhrzeit Raum
Montag 28.10.2019 14:30 - 16:30 TC.3.21
Montag 04.11.2019 14:30 - 18:30 TC.3.21
Montag 11.11.2019 14:30 - 16:30 TC.3.21
Montag 18.11.2019 14:30 - 16:30 EA.6.026
Montag 25.11.2019 14:30 - 16:30 TC.3.21
Freitag 06.12.2019 13:00 - 17:00 D4.1.212 GIS Lab
Montag 09.12.2019 13:30 - 17:30 TC.4.01
Freitag 20.12.2019 09:00 - 14:00 D4.1.212 GIS Lab
Freitag 10.01.2020 09:00 - 13:30 D4.1.212 GIS Lab
Mittwoch 15.01.2020 09:00 - 12:00 D4.1.212 GIS Lab
Montag 27.01.2020 09:00 - 15:00 TC.5.27
Mittwoch 29.01.2020 09:00 - 15:00 TC.3.21

Inhalte der LV

This course explores the spatial aspects of business decisions. Hence, while much of economic geography is about processes of uneven regional development, this course, while acknowledging that decisions made by business will have an impact on regional development, will focus on the location decisions of businesses. Understanding how economically relevant spatial differences can be exploited and geographic distance, proximity and relations are key aspects to consider in strategic business decisions is essential for successful entrepreneurs and managers. The course will be taught through a combination of interactive lectures, practical computer sessions and student-led discussions and presentations of research projects developed in relation to an interesting spatial business problem.

        Lernergebnisse (Learning Outcomes)

        Students will learn and understand the spatial aspects of strategic business decisions, learn how to use and employ Geographic Information Systems (GIS) to solve spatial allocation problems, and work with quantitative information to produce an empirically grounded research report. They will also get a better understanding how theories help them frame research projects and inform the methodological approach to successfully address particular research questions.

        Featured methods include:

        · Evaluation of target regions using regional socioeconomic data.

        · Geomarketing: Defining and locating target groups by analyzing the spatial distribution of demand using concepts like HeatMaps, Hot Spot Analysis and Kernel Density estimation.

        · Facility location: Determining (near) optimal locations for service and production facilities, shops, warehouses, etc.

        · Vehicle Routing: Determine optimal routes for servicing a predefined set of customers.

        Regelung zur Anwesenheit

        Please scroll down for English version


        • Prüfungsimmanente Lehrveranstaltungen (PI-LV) haben Anwesenheitspflicht.

        • Sollte es durch einen wichtigen Grund zu einem Fehlen in einer Lehrveranstaltung kommen, so können maximal 20 % der gesamten Lehrveranstaltungsdauer durch eine Zusatzleistung kompensiert werden. Bei kumulierten Abwesenheiten von über 20% ist die Lehrveranstaltung zu wiederholen. Für die Fehlzeit ist ggf. eine Bestätigung (z.B. ärztliches Attest) vorzulegen.

          Wichtige Gründe sind lt. Prüfungsordnung der WU all jene, die außerhalb der Disposition des Studierenden liegen (Erkrankung, Unfall, Tod eines nahen Angehörigen). Berufliche Verpflichtungen werden nicht als wichtiger Grund im Sinne der Prüfungsordnung angesehen, da diese in der Disposition der Studierenden liegen.

        Continuous assessment courses (PI) are high-interactive courses.

        For a positive completion of the course an 80% presence is required.

        Should there be an important reason for an absence in the course, then a maximum of 20% of the entire course duration can be missed. For cumulative absences of more than 20%, the course must be repeated. A confirmation (eg. a medical certificate) must be provided for the absence.

        According to the examination regulations of the WU, important reasons are those which are outside the disposition of the student (illness, accident, death of a close relative). Professional obligations are not considered as an important reason within the meaning of the examination regulations, because they are in the disposition of the students.


        Combination of interactive lectures, computer practicals, student presentations and group consultations

        Leistung(en) für eine Beurteilung

        · 10% class contribution

        · 30% practical assignments

        · 60% group project (total):

        • 10% presentation
        • 30% quality of analysis (solution strategy, usage of methods)
        • 20% final report


        1 Autor/in: Fischer, M.M.
        Wirtschaftsgeogaphie. Begleitscriptum zur Lehrveranstaltung.

        Verlag: WU Wien
        Auflage: 3rd edition
        Jahr: 2014
        Empfehlung: Stark empfohlen (aber nicht absolute Kaufnotwendigkeit)
        Art: Skriptum
        2 Autor/in: Maier, G., and Tödtling, F.

        Regional- und Stadtökonomik 1.

        Expecially chapters 2-5.

        Verlag: Springer
        Jahr: 2012
        Empfehlung: Stark empfohlen (aber nicht absolute Kaufnotwendigkeit)
        Art: Buch
        3 Autor/in: Dicken, P.

        Global Shift.

        Verlag: Sage
        Auflage: 6th edition
        Jahr: 2011
        Empfehlung: Stark empfohlen (aber nicht absolute Kaufnotwendigkeit)

        Teilnahmevoraussetzung(en) und Vergabe von Wartelistenplätzen


          Erreichbarkeit des/der Vortragenden

          Petra Staufer-Steinnocher (

          Office hours: by appointment




          Please notice that the project reports of all groups are due at the end of the semester.

          Detailinformationen zu einzelnen Lehrveranstaltungseinheiten

          Einheit Datum Inhalte
          1 10/28/19

          Theory: Introduction to spatial concepts (2h)

          Bring your brain to engage in discussion

          2 11/04/19

          GIS Lab I: GIS basics (4h)

          Do homework I (GIS tutorial)

          3 11/11/19

          Theory: Business location decisions (2h)


          4 11/18/19

          GIS Lab II: Geo-marketing  (2h)

          Do homework II

          5 11/25/19

          GIS Lab III: Location-allocation modelling (2h)

          Do homework III

          6 12/06/19

          Project-Coaching (4h)

          Bring what you have so far

          7 12/09/19

          Plenum: groups introduce case study projects

          Prepare short presentation (max 5 slides or some ArcGIS Online demo, max. 10 minutes per group), short discussion

          8 12/20/19

          Project-Coaching (5h)

          Bring what you have so far

          9 01/10/20

          Project-Coaching (4.5h)

          Bring what you have so far

          10 01/15/20

          Project-Coaching (3h)

          Bring what you have so far

          11 01/29/20

          Group presentatio (6h)


          12 01/31/20

          Group presentation (6h)


          Zuletzt bearbeitet: 06.12.2019